{"id":9967,"date":"2020-02-13T19:48:39","date_gmt":"2020-02-13T18:48:39","guid":{"rendered":"https:\/\/in-my-world.com\/40-trentetrois\/?p=9967"},"modified":"2020-02-13T19:48:39","modified_gmt":"2020-02-13T18:48:39","slug":"ninamounah-le-label-made-in-amsterdam-a-prendre-au-serieux","status":"publish","type":"post","link":"https:\/\/in-my-world.com\/40-trentetrois\/ninamounah-le-label-made-in-amsterdam-a-prendre-au-serieux\/","title":{"rendered":"Ninamounah : le label made in Amsterdam \u00e0 prendre au s\u00e9rieux"},"content":{"rendered":"

Avec pr\u00e8s de 10 000 followers sur Instagram, la nouvelle marque hollandaise Ninamounah s’est fait une place dans le monde tr\u00e8s pris\u00e9 de la mode en m\u00e9langeant les genres et les cultures. Ce style original a su combler, entre autre, la c\u00e9l\u00e8bre mannequin Bella Hadid. Zoom sur cette marque en plein essor.\u00a0<\/span><\/h3>\n
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Bella Hadid au d\u00eener Dior en Janvier 2020<\/p><\/div>\n

Son nom ne vous dit peut-\u00eatre rien pour l\u2019instant, mais la marque conna\u00eet un v\u00e9ritable essor dans la fashion sph\u00e8re : Ninamounah<\/a>, un label bas\u00e9 \u00e0 Amsterdam et dirig\u00e9 par la directrice de cr\u00e9ation et designer Ninamounah Langestraat, et le directeur de la marque Robin Burggraaf, qui misent tout sur un processus cr\u00e9atif inhabituel et tr\u00e8s original. En utilisant des m\u00e9thodes biologiques et \u00e9co-responsables, Ninamounah transgresse les codes de la mode et explore le c\u00f4t\u00e9 animal de l\u2019Homme.<\/span><\/p>\n

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Et oui ! En plus d\u2019\u00eatre une marque hyper tendance, Ninamounah est aussi une marque \u00e9co-friendly qui s\u2019appuie notamment sur le recyclage de v\u00eatements \u00ab morts \u00bb en les retravaillants et les r\u00e9adaptant de fa\u00e7on \u00e0 ce qu\u2019ils aient une forme sensuelle et subversive. Gr\u00e2ce \u00e0 une cha\u00eene de production locale bas\u00e9e \u00e0 Amsterdam, les \u00e9quipes maintiennent le c\u00f4t\u00e9 environnemental et garantissent des v\u00eatements 100% recycl\u00e9s. Le label s\u2019engage \u00e0 synth\u00e9tiser les traces d\u2019un pass\u00e9 malheureux avec des r\u00e9alit\u00e9s futures, en poussant la mode dans une pratique durable. <\/span><\/p>\n

Du c\u00f4t\u00e9 esth\u00e9tique, Ninamounah se base sur des coupes contrast\u00e9es aux allures \u00e0 la fois f\u00e9minine et masculine, s\u2019alliant \u00e0 une inspiration du look biker et ayant comme fil conducteur le tailoring. Des styles de v\u00eatements divers certes, mais classiques qui \u00e9voluent lentement avec le temps et permettent de s\u2019adapter continuellement \u00e0 de nouveaux environnements. La marque respecte la tradition du v\u00eatement mais la fait progresser en la faisant s\u2019entrechoquer avec les tendances actuelles. Leurs collections ont pour point de d\u00e9part, les ph\u00e9nom\u00e8nes naturels et visent \u00e0 donner une approche constructive sur la vision des cultures archa\u00efques par la soci\u00e9t\u00e9.<\/span><\/p>\n

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En se consid\u00e9rant comme de v\u00e9ritables biologistes et anthropologues, Ninamounah Langestraat et Robin Burggraaf utilisent donc la mode comme une m\u00e9thode de recherche interdisciplinaire. Cette transformation de la mode en outil puissant, permet \u00e0 Ninamounah d\u2019avoir un r\u00e9el int\u00e9r\u00eat pour l\u2019humanit\u00e9 dans sa forme naturelle et ainsi faire une v\u00e9ritable \u00e9tude sur la fa\u00e7on dont l\u2019Homme s\u2019habille en fonction des cultures.<\/span>\u00a0\"\"<\/p>\n

Ninamounah est donc la premi\u00e8re marque a r\u00e9aliser, en plus de ses cr\u00e9ations, une \u00e9tude interdisciplinaire qui permet un v\u00e9ritable avancement en mati\u00e8re de s\u00e9rieux dans le monde de la mode, mais \u00e9galement un engagement environnemental \u00e9norme en utilisant des mati\u00e8res recycl\u00e9es et \u00e9co-responsables. Une marque polyvalente donc, qui n\u2019a pas fini de faire parler d\u2019elle.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Avec pr\u00e8s de 10 000 followers sur Instagram, la nouvelle marque hollandaise Ninamounah s’est…<\/p>\n","protected":false},"author":13,"featured_media":9972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[7],"tags":[572,775],"yoast_head":"\nNinamounah : le label made in Amsterdam \u00e0 prendre au s\u00e9rieux<\/title>\n<meta name=\"description\" content=\"La nouvelle marque hollandaise Ninamounah s\u2019est faite une place dans le monde tr\u00e8s pris\u00e9e de la mode en m\u00e9langeant les genres et les cultures.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/in-my-world.com\/40-trentetrois\/ninamounah-le-label-made-in-amsterdam-a-prendre-au-serieux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" 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