{"id":5859,"date":"2019-09-24T19:04:50","date_gmt":"2019-09-24T17:04:50","guid":{"rendered":"https:\/\/in-my-world.com\/40-trentetrois\/?p=5859"},"modified":"2019-11-21T23:39:55","modified_gmt":"2019-11-21T21:39:55","slug":"nike-la-marque-au-swoosh-soucieuse-de-lenvironnement","status":"publish","type":"post","link":"https:\/\/in-my-world.com\/40-trentetrois\/nike-la-marque-au-swoosh-soucieuse-de-lenvironnement\/","title":{"rendered":"Nike : la marque au Swoosh soucieuse de l’environnement"},"content":{"rendered":"

Nike<\/a> vient d\u2019annoncer sa volont\u00e9 de se convertir \u00e0 un syst\u00e8me z\u00e9ro \u00e9missions et z\u00e9ro d\u00e9chets afin de \u201ccontribuer \u00e0 la protection de l\u2019avenir<\/em>\u201d. Une volont\u00e9 qui fait suite \u00e0 l’ouverture d’un nouveau centre de distribution en Europe totalement aliment\u00e9 par des \u00e9nergies renouvelables, un geste aussi traduit par son inclusion dans le r\u00e9cent \u201cFashion Pact\u201d pr\u00e9sent\u00e9 lors du dernier G7. Une nouvelle initiative d\u2019envergure nomm\u00e9e \u201cMove To Zero<\/a>\u201d qui traduit une r\u00e9action face au changement climatique qui affecte par ailleurs le domaine sportif.<\/p>\n

\"\"<\/p>\n

\u00ab Selon les tendances actuelles, le changement climatique pourrait r\u00e9duire le temps pass\u00e9 sur le terrain de pr\u00e8s de deux mois dans certaines parties de la Louisiane, du Texas et du Mississippi d’ici 2050<\/em> \u00bb, affirme Nike. Face \u00e0 ces remarques, le label souhaite op\u00e9rer des changements au c\u0153ur de son entreprise et aussi au sein de sa cha\u00eene d\u2019approvisionnement afin de \u00ab minimiser l\u2019empreinte environnementale de Nike en tant qu\u2019entreprise et maximiser les possibilit\u00e9s d\u2019impact positif en tant que marque<\/em> \u00bb. Des initiatives d\u00e9j\u00e0 prouv\u00e9es il y a quelques mois de cela avec la sortie de sa sneaker \u201cJoyride\u201d qui contenait des perles de plastiques en son c\u0153ur.<\/p>\n

Voici ci-dessous le plan d\u2019action exacte de la marque avec le programme \u201cMove To Zero<\/strong>\u201d :<\/p>\n

    \n
  1. Nike alimentera ses installations en \u00e9nergie renouvelable \u00e0 100% d\u2019ici 2025.<\/li>\n
  2. L’entreprise r\u00e9duira les \u00e9missions de carbone de 30% dans sa cha\u00eene d’approvisionnement mondiale d’ici 2030.<\/li>\n
  3. Nike transf\u00e8re 99% de tous les d\u00e9chets de fabrication de chaussures des sites d’enfouissement.<\/li>\n
  4. Chaque ann\u00e9e, plus d’un milliard de bouteilles en plastique des sites d’enfouissement afin de cr\u00e9er des fils pour de nouveaux chandails et des empeignes pour les chaussures Flyknit.<\/li>\n
  5. Les programmes Reuse-A-Shoe et Nike Grind convertissent les d\u00e9chets en nouveaux produits, terrains de jeux, pistes de course etc.<\/li>\n<\/ol>\n

    C\u2019est un programme d\u2019envergure qui promet pour l\u2019avenir de la marque. Nike s\u2019accompagne de plusieurs autres noms d\u2019influence tels que Gucci au c\u0153ur de cette lutte contre le r\u00e9chauffement climatique. Affaire \u00e0 suivre.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Nike vient d\u2019annoncer sa volont\u00e9 de se convertir \u00e0 un syst\u00e8me z\u00e9ro \u00e9missions et…<\/p>\n","protected":false},"author":8,"featured_media":5861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[7],"tags":[472,55],"yoast_head":"\nNike : la marque au Swoosh devient une marque durable - TrenteTroisDegr\u00e9s<\/title>\n<meta name=\"description\" content=\"La marque au swoosh se met au vert pour la plan\u00e8te et lance un plan d'action \u00e0 r\u00e9aliser d'ici 2030 afin de r\u00e9duire son impact environnemental.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/in-my-world.com\/40-trentetrois\/nike-la-marque-au-swoosh-soucieuse-de-lenvironnement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta 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