{"id":4814,"date":"2019-08-12T19:10:13","date_gmt":"2019-08-12T17:10:13","guid":{"rendered":"https:\/\/in-my-world.com\/40-trentetrois\/?p=4814"},"modified":"2023-07-03T23:24:25","modified_gmt":"2023-07-03T21:24:25","slug":"jordan-brand-raheem-sterling-sera-le-premier-footballeur-a-sassocier-avec-la-marque","status":"publish","type":"post","link":"https:\/\/in-my-world.com\/40-trentetrois\/jordan-brand-raheem-sterling-sera-le-premier-footballeur-a-sassocier-avec-la-marque\/","title":{"rendered":"Jordan Brand : Raheem Sterling sera le premier footballeur \u00e0 s’associer avec la marque"},"content":{"rendered":"

Raheem Sterling, soit le talentueux attaquant anglais de Manchester City, s’appr\u00eaterait \u00e0 signer le plus gros contrat \u00e9quipementier de l’histoire du football : un contrat avec Jordan Brand. Ce dernier serait \u00e9valu\u00e9 \u00e0 plus de 100 millions de livres sterling, soit pr\u00e8s de 110 millions d’euros. Il m\u00e8nerait cette t\u00eate du football anglais de 24 ans \u00e0 se parer des crampons Jordan d\u00e8s la saison prochaine, apr\u00e8s avoir arbor\u00e9 le c\u00e9l\u00e8bre Swoosh de Nike.<\/h3>\n

Qu’est-ce qui aurait pu pousser la c\u00e9l\u00e8brissime marque de basketball \u00e0 investir dans le football \u00e0 c\u00f4t\u00e9 de ses ambassadeurs joueurs de NBA ou quelques-uns de baseball ? C’est suite \u00e0 la r\u00e9cente collaboration avec le Paris Saint-Germain qui s’est av\u00e9r\u00e9e \u00eatre un v\u00e9ritable succ\u00e8s que la marque a d\u00e9cid\u00e9 de poursuivre l’alliance avec ce sport embl\u00e9matique. Et pourquoi Raheem Sterling ? En plus de ses performances qui le placent parmi les meilleurs joueurs, le footballeur d\u00e9voile \u00e9galement une facette engag\u00e9e : rappelez-vous de sa prise de parole l’an dernier durant laquelle il a souhait\u00e9 protester contre l’image accord\u00e9e aux jeunes footballeurs noirs au sein des m\u00e9dias. Il s’est \u00e9galement battu contre des sanctions consid\u00e9r\u00e9es comme trop laxistes suite aux actes racistes qui \u00e9taient pratiqu\u00e9s \u00e0 leur \u00e9gard dans les stades. Raheem Sterling a m\u00eame figur\u00e9 dans la campagne de lutte contre le racisme sign\u00e9e Nike. En r\u00e9sum\u00e9, c’est un profil non seulement talentueux mais aussi tr\u00e8s engag\u00e9 qui suscite l’intention de la marque am\u00e9ricaine, tout comme celle d’autres sponsors tels que Gilette, H&M et bien d’autres. Affaire \u00e0 suivre.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Raheem Sterling, soit le talentieux attaquant anglais de Manchester City, s’appr\u00eaterait \u00e0 signer le plus gros contrat \u00e9quipementier de l’histoire du football.<\/p>\n","protected":false},"author":14,"featured_media":4819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1],"tags":[56],"yoast_head":"\nJordan Brand : Raheem Sterling sera le premier footballeur \u00e0 s'associer avec la marque<\/title>\n<meta name=\"description\" content=\"Raheem Sterling, s'appr\u00eaterait \u00e0 signer le plus gros contrat \u00e9quipementier de l'histoire du football : un contrat avec Jordan Brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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