{"id":4613,"date":"2019-08-09T20:19:22","date_gmt":"2019-08-09T18:19:22","guid":{"rendered":"https:\/\/in-my-world.com\/40-trentetrois\/?p=4613"},"modified":"2019-12-08T22:59:10","modified_gmt":"2019-12-08T20:59:10","slug":"farfetch-le-site-soffre-off-white-palm-angels-et-heron-preston","status":"publish","type":"post","link":"https:\/\/in-my-world.com\/40-trentetrois\/farfetch-le-site-soffre-off-white-palm-angels-et-heron-preston\/","title":{"rendered":"Farfetch : le site s&rsquo;offre Off-White, Palm Angels et Heron Preston"},"content":{"rendered":"<h3><a href=\"https:\/\/www.farfetch.com\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Farfetch<\/a>, soit le bien connu site de commerce en ligne de luxe vient de d\u00e9voiler le rachat d\u2019Off-White, Palm Angels et Heron Preston, ces marques du groupe italien New Guards qui ne cessent de monter en influence.<\/h3>\n<p><em>Jos\u00e9 Neves<\/em>, le patron et fondateur de la soci\u00e9t\u00e9, vient d&rsquo;annoncer la totale acquisition du groupe New Guards. Ce groupe aux marques d\u2019envergure telles qu&rsquo;Off-White, Heron Preston, Palm Angels, Marcelo Burlon, Alanui, Unravel Project et Kirin Peggy Gou. Une op\u00e9ration estim\u00e9e \u00e0 non moins de 603 millions d\u2019euros environ. Les conditions financi\u00e8res de cette derni\u00e8re ont elles aussi \u00e9t\u00e9 r\u00e9v\u00e9l\u00e9es : l\u2019acquisition est suppos\u00e9e se finaliser au troisi\u00e8me trimestre 2019 et se r\u00e9alisera en cash ainsi qu\u2019en actions Farfetch.<\/p>\n<p>C\u2019est un grand coup pour ce g\u00e9ant du commerce en ligne qui, de par l\u2019achat de telles marques \u00e0 l\u2019image d\u2019une g\u00e9n\u00e9ration, va attirer une client\u00e8le plus jeune.<\/p>\n<blockquote><p>\u00ab <em>L\u2019ajout de la plateforme de marque de New Guards Group apporte une dimension cr\u00e9ative et industrielle \u00e0 nos solutions actuelles [\u2026] qui, combin\u00e9e \u00e0 notre communaut\u00e9 de plus de 650 boutiques, nous permet de renforcer et promouvoir \u00e0 la fois de nouveaux noms et des noms existants de l\u2019industrie du luxe pour construire les marques du futur<\/em> \u00bb, a annonc\u00e9 la soci\u00e9t\u00e9 au sein d\u2019un communiqu\u00e9 de presse.<\/p><\/blockquote>\n<p>Le directeur financier du groupe Outre-Manche, n\u2019\u00e9tant autre qu&rsquo;<em>Elliot Jordan<\/em>, a soulign\u00e9 la bonne profitabilit\u00e9 des marques prononc\u00e9es, ce qui permettra sans aucun doute de d\u00e9velopper le chiffre d\u2019affaire global du groupe, et ce, gr\u00e2ce \u00e0 une cible bien pr\u00e9cise, la jeune g\u00e9n\u00e9ration.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4615 size-large\" src=\"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2019\/08\/off-white_virgil_abloh_33-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2019\/08\/off-white_virgil_abloh_33.jpg 1024w, https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2019\/08\/off-white_virgil_abloh_33-500x281.jpg 500w, https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2019\/08\/off-white_virgil_abloh_33-768x432.jpg 768w, https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2019\/08\/off-white_virgil_abloh_33-585x329.jpg 585w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farfetch, soit le bien connue site de commerce en ligne de luxe vient de d\u00e9voiler le rachat d\u2019Off-White, Palm Angels et Heron Preston, soit ces marques du groupe italien New Guards qui ne cessent de monter en influence.<\/p>\n","protected":false},"author":14,"featured_media":4614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[7],"tags":[396,81,100,397],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Farfetch : le site s&#039;offre Off-White, Palm Angels et Heron Preston<\/title>\n<meta name=\"description\" content=\"Farfetch, soit le bien connu site 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