{"id":42595,"date":"2024-01-20T19:00:16","date_gmt":"2024-01-20T18:00:16","guid":{"rendered":"https:\/\/in-my-world.com\/40-trentetrois\/?p=42595"},"modified":"2024-01-20T19:00:16","modified_gmt":"2024-01-20T18:00:16","slug":"louis-vuitton-pharrell-williams-imagine-le-cow-boy-moderne","status":"publish","type":"post","link":"https:\/\/in-my-world.com\/40-trentetrois\/louis-vuitton-pharrell-williams-imagine-le-cow-boy-moderne\/","title":{"rendered":"Louis Vuitton : Pharrell Williams imagine le Cow-Boy moderne"},"content":{"rendered":"

Depuis pr\u00e8s d’un an, c’est Pharrell Williams qui se trouve \u00e0 la t\u00eate des collections homme chez Louis Vuitton, succ\u00e9dant ainsi \u00e0 Virgil Abloh.<\/strong> \u00c0 l’occasion de la Fashion Week homme automne-hiver 2024-2025 de Paris, Pharrell Williams inaugure aussi son second show pour la maison fran\u00e7aise.<\/h2>\n

C’est au c\u0153ur <\/span>de la ville lumi\u00e8re, dans le seizi\u00e8me arrondissement de Paris, que Pharrell Williams a d\u00e9cid\u00e9 de pr\u00e9senter sa nouvelle collection, \u00e0 l’occasion de son second d\u00e9fil\u00e9 pour la maison Louis Vuitton. Il avait promis de marquer les esprits et le moins qu’on puisse dire, c’est qu’il n’a pas menti. Les mannequins ont majestueusement<\/span> d\u00e9fil\u00e9 au Jardin d’Acclimatation devant le d\u00e9cor surprenant d’un \u00e9cran g\u00e9ant.<\/p>\n

Le Cow-boy Louis Vuitton par Pharrell Williams<\/h3>\n

Pour son second d\u00e9fil\u00e9, inaugurant la Fashion Week parisienne, Pharrell Williams souhaitait r\u00e9inventer la figure du cow-boy ouest-am\u00e9ricain. Un m\u00e9tier alors majoritairement exerc\u00e9 par des Mexicains, des Afro-am\u00e9ricains ou des Indiens. Une diversit\u00e9 qui va donner un deuxi\u00e8me sens aux cr\u00e9ations et aux repr\u00e9sentations dans le d\u00e9fil\u00e9. Cependant, le cr\u00e9ateur se base sur l’id\u00e9e pr\u00e9dominante du Cow-Boy \u00ab\u00a0bandit\u00a0\u00bb, celui-ci devient alors stylis\u00e9 et accessoiris\u00e9 aux couleurs Vuitton. Pharrell m\u00eale alors le \u00ab\u00a0workwear\u00a0\u00bb et le western am\u00e9ricain qui r\u00e9sonne encore ici avec ses origines de Virginie aux \u00c9tats-Unis. Pour ce faire, Pharrell Williams n’a pas h\u00e9sit\u00e9 \u00e0 faire appel \u00e0 des artistes provenant des nations souveraines du Dakota et du Lakota. Ce qui marque ici aussi sa volont\u00e9 d’une repr\u00e9sentation de la richesse ethnique, par l’art et au sein du d\u00e9fil\u00e9.<\/p>\n

Entre le Speedy aux broderies fleuries, l’omnipr\u00e9sence du Denim, des couleurs d\u00e9sertiques au c\u0153ur\u00a0des pi\u00e8ces de pr\u00eat \u00e0 porter et l’esth\u00e9tique \u00ab\u00a0western\u00a0\u00bb apport\u00e9 dans l’ensemble, cette collection apporte un vent de fraicheur \u00e0 la maison Louis Vuitton. Les patchworks comme les surpiq\u00fbres deviennent \u00e9l\u00e9gants et nous voyageons assur\u00e9ment rien qu’en admirant la collection. La collaboration avec Timberland pour les paires de chaussures marque le d\u00e9tail d’une collection minutieusement confectionn\u00e9. Avec aussi beaucoup de Santiags, le mannequin devient, de la t\u00eate aux pieds, un v\u00e9ritable cow-boy moderne et haute couture.<\/p>\n

Une vision large de la haute couture<\/h3>\n

Si certains n’imaginaient pas Pharrell Williams pour les prochaines collections homme chez Louis Vuitton, il est fort probable qu’ils eussent \u00e9t\u00e9 surpris<\/span><\/span>. Alors que le cr\u00e9ateur se positionne au point de croisement des arts, il ne n\u00e9glige aucune de ses formes. Suivre sa direction artistique, c’est probablement une des plus belles mani\u00e8res de succ\u00e9der \u00e0 Virgil Abloh aujourd’hui. En touchant d’abord un public multig\u00e9n\u00e9rationnel, sa position s’avouait aussi strat\u00e9gique. Mais c’est aussi un esprit cr\u00e9atif \u00e0 part enti\u00e8re. M\u00eame s’il n’a pas attendu cette opportunit\u00e9 pour toucher au domaine de la mode, cette collection et ses premiers pas chez Louis Vuitton resteront fort de sens.<\/p>\n

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Pharrell Williams r\u00e9alise encore une fois une communication brillante qui s’ajoute \u00e0 une direction artistique qui lui ressemble. \u00c2me charismatique, il s’adapte facilement au r\u00f4le de leader qu’on lui offre chez Louis Vuitton. Passant de la musique \u00e0 la mode, son influence artistique n’est pas pr\u00eate de s’arr\u00eater. Cette fois-ci il axe son travail de cr\u00e9ation vers une certaine moralit\u00e9. Il r\u00e9ussit \u00e0 donner du sens \u00e0 ses collections, ce qui offre une nouvelle perspective \u00e0 la maison. L’unique reproche, assez l\u00e9gitime de faire serait probablement quant \u00e0 l’utilisation de fourrures animales. Assez pr\u00e9sentes lors de ce d\u00e9fil\u00e9, elles restent peu \u00e9thiques en 2024 m\u00eame si correctement dans le th\u00e8me du far-west.<\/p>\n

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