{"id":41579,"date":"2023-11-27T20:17:59","date_gmt":"2023-11-27T18:17:59","guid":{"rendered":"https:\/\/in-my-world.com\/40-trentetrois\/?p=41579"},"modified":"2023-11-27T20:30:05","modified_gmt":"2023-11-27T18:30:05","slug":"under-armour-lequipementier-us-devoile-son-nouveau-baselayer","status":"publish","type":"post","link":"https:\/\/in-my-world.com\/40-trentetrois\/under-armour-lequipementier-us-devoile-son-nouveau-baselayer\/","title":{"rendered":"Under Armour : l’\u00e9quipementier US d\u00e9voile son nouveau baselayer"},"content":{"rendered":"

Qui de plus l\u00e9gitime et authentique qu’Under Armour pour r\u00e9aliser un baselayer nouveau cri ? La marque am\u00e9ricaine tout droit sortie des terrains de foot US a pr\u00e9sent\u00e9 son nouveau produit phare lors d’un \u00e9v\u00e9nement exceptionnel \u00e0 Francfort, en Allemagne, o\u00f9 la NFL a organis\u00e9 pour la deuxi\u00e8me fois de son histoire des matchs de football US.<\/h2>\n

\u00c0 peine l\u2019hiver pointe le bout de son nez qu\u2019Under Armour (UA) vient lui faire face en d\u00e9voilant son baselayer nouvelle g\u00e9n\u00e9ration. Peu connu en France, ce v\u00eatement technique r\u00e9pandu aux \u00c9tats-Unis se porte comme une seconde peau. Principalement utilis\u00e9 pour le sport, le baselayer permet de r\u00e9guler la temp\u00e9rature corporelle en \u00e9vacuant l’humidit\u00e9, tout en offrant \u00e9galement une isolation thermique, que ce soit pour maintenir la chaleur par temps froid ou favoriser la fra\u00eecheur par temps chaud.<\/p>\n

Et c’est sans aucune pr\u00e9tention qu’Under Armour<\/a> a atterri \u00e0 Francfort \u00e0 l’occasion de la deuxi\u00e8me venue de la NFL sur le vieux continent, apr\u00e8s Londres en 2015. Pendant un week-end, la ville allemande a \u00e9t\u00e9 le th\u00e9\u00e2tre de confrontations, notamment entre les Miami Dolphins et les Kansas City Chiefs, ainsi qu’entre les Indianapolis Colts et les New England Patriots. Il n’en fallait pas plus \u00e0 Under Armour pour y cr\u00e9er un espace \u00e9ph\u00e9m\u00e8re immersif, retra\u00e7ant le parcours de la cr\u00e9ation du premier baselayer de performance \u00e0 l’\u00e9mergence en tant que marque mondiale de premier plan dans les v\u00eatements et chaussures de sport.<\/p>\n

Le baselayer d’Under Armour ou l’\u00e9mergence d’un incontournable<\/h3>\n

Qui dit Under Armour, dit baselayer. Et qui dit baselayer, dit Under Armour. Pourquoi ? Parce que la cr\u00e9ation de ce produit, presque \u00e9vidente \u00e0 premi\u00e8re vue, est indissociable de la cr\u00e9ation de la marque. Cette histoire remonte \u00e0 1996, lorsque le fondateur d’UA, Kevin Plank, ancien joueur de football am\u00e9ricain \u00e0 l’Universit\u00e9 du Maryland, a ressenti une frustration face aux tee-shirts en coton tremp\u00e9s de sueur qu’il devait porter lors de ses matchs. Anim\u00e9 par le d\u00e9sir d’innover, cette exp\u00e9rience l’a incit\u00e9 \u00e0 concevoir le Baselayer #0037, marquant ainsi la naissance de la marque que nous connaissons aujourd’hui.<\/p>\n

\"\"

K\u00e9vin Plank, PDG et fondateur d’Under Armour, en 1996 dans le premier bureau d’Under Armour<\/p><\/div>\n

\u00c0 ce sujet, il commente : \u00ab\u00a0L’\u00e9volution de la marque et du produit que nous avons lanc\u00e9 il y a plus de 25 ans est incroyable. Ressentir l’\u00e9nergie \u00e0 Francfort ce week-end et dans la r\u00e9gion EMEA est vraiment inspirant.<\/em>\u00a0\u00bb Plus qu’un simple produit phare, le baselayer est en r\u00e9alit\u00e9 l’ADN d’Under Armour.<\/p>\n

<\/span>\"Under-Armour-Baselayer\"<\/a>

Under Armour - Base Layer Experience \u00e0 Francfort - Photo : Achim Frank Schmidt<\/p><\/figure>

<\/span>\"\"<\/a>

Under Armour - Base Layer Experience \u00e0 Francfort - Photo : Achim Frank Schmidt<\/p><\/figure><\/div><\/div><\/div>\n

La marque \u00e0 Francfort<\/h3>\n

Pendant un week-end, Under Armour a pris d’assaut la ville de Francfort pour d\u00e9voiler son c\u00e9l\u00e8bre baselayer. L’exp\u00e9rience a plong\u00e9 les invit\u00e9s dans l’histoire d’Under Armour, mettant en lumi\u00e8re les moments cl\u00e9s qui ont forg\u00e9 la marque. C’est ici que les visiteurs ont eu l’opportunit\u00e9 de d\u00e9couvrir de mani\u00e8re exhaustive l’\u00e9volution de ce produit embl\u00e9matique, depuis 1996 jusqu’au baselayer innovant ColdGear d’aujourd’hui.<\/p>\n

\"\"<\/p>\n

Des affichages interactifs ont ainsi pr\u00e9sent\u00e9 la gen\u00e8se de l’entreprise en mettant en lumi\u00e8re des athl\u00e8tes embl\u00e9matiques de la marque. Parmi eux, Eric ‘Big E’ Ogbogu, ancien joueur des Dallas Cowboys, a jou\u00e9 un r\u00f4le cl\u00e9 dans la campagne embl\u00e9matique d’Under Armour de 2003, ‘Protect This House’, devenant le slogan embl\u00e9matique de la marque.<\/p>\n

\"\"<\/p>\n

Sans oublier Lindsey Vonn, athl\u00e8te Under Armour et m\u00e9daill\u00e9e olympique de ski \u00e0 trois reprises, qui a fait une apparition sp\u00e9ciale aux c\u00f4t\u00e9s de Kevin Plank et n’a pas manqu\u00e9 de souligner l’importance du ColdGear baselayer dans son succ\u00e8s sur la sc\u00e8ne mondiale du ski. \u00ab\u00a0C’est un honneur de faire partie de cette exp\u00e9rience. Mon parcours avec UA a commenc\u00e9 en 2006, et je suis toujours avec la soci\u00e9t\u00e9 aujourd’hui. Ces gars savent comment cr\u00e9er des produits r\u00e9volutionnaires, ce que j’ai v\u00e9cu de premi\u00e8re main avec le ColdGear Baselayer tout au long de ma carri\u00e8re de ski.<\/em>\u00a0\u00bb<\/p>\n

<\/span>\"Lindsey-Vonn-Kevin-Plank-Under-Armour-Baselayer\"<\/a><\/figure>
<\/span>\"Lindsey-Vonn-Kevin-Plank-Under-Armour-Baselayer\"<\/a><\/figure><\/div><\/div><\/div>\n

Le nouveau baselayer d’Under Armour<\/h3>\n

AAinsi, Under Armour a forg\u00e9 sa r\u00e9putation dans le concept du baselayer, une id\u00e9e aujourd’hui adopt\u00e9e par toutes les grandes marques sportives. Cette r\u00e9ussite motive d\u00e9sormais la marque \u00e0 ne pas se reposer sur ses lauriers. Pour l’hiver 2024, UA continue sur sa lanc\u00e9e en pr\u00e9sentant un v\u00eatement optimis\u00e9 pour le confort. Apr\u00e8s avoir \u00e9t\u00e9 test\u00e9 par nos soins, ce baselayer, l\u00e9ger comme l’air, remplit toutes ses fonctions : il a\u00e8re le corps, prot\u00e8ge du froid, maintient au chaud et reste agr\u00e9able \u00e0 porter.<\/p>\n

<\/span>\"\"<\/a><\/figure>
<\/span>\"Under-Armour-Base-Layer\"<\/a><\/figure><\/div><\/div><\/div>\n

Disponible en cinq couleurs (blanc, bleu, bordeaux, gris et noir), ce baselayer viendra parfaitement compl\u00e9ter votre garde-robe sportive. Vous pouvez le retrouver au meilleur prix sur le site d’Under Armour<\/a>, accompagn\u00e9 d’une version \u00ab\u00a0legging\u00a0\u00bb pour assurer une protection int\u00e9grale de votre corps.<\/p>\n

NDLR : Article r\u00e9alis\u00e9 suite \u00e0 une invitation d’Under Armour \u00e0 d\u00e9couvrir ses produits \u00e0 Francfort.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Qui de plus l\u00e9gitime et authentique qu’Under Armour pour r\u00e9aliser un baselayer nouveau cri…<\/p>\n","protected":false},"author":4,"featured_media":41582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[7],"tags":[658,2815],"yoast_head":"\nUnder Armour : l'\u00e9quipementier US d\u00e9voile son nouveau baselayer<\/title>\n<meta name=\"description\" content=\"Under Armour vient pr\u00e9senter le meilleur de son savoir-faire avec un baselayer dernier cri refl\u00e9tant l'ADN de la marque.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/in-my-world.com\/40-trentetrois\/under-armour-lequipementier-us-devoile-son-nouveau-baselayer\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Under Armour : l'\u00e9quipementier US d\u00e9voile son nouveau baselayer\" \/>\n<meta property=\"og:description\" content=\"Under Armour vient pr\u00e9senter le meilleur de son savoir-faire avec un baselayer dernier cri refl\u00e9tant l'ADN de la marque.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/in-my-world.com\/40-trentetrois\/under-armour-lequipementier-us-devoile-son-nouveau-baselayer\/\" \/>\n<meta property=\"og:site_name\" content=\"Trente Trois Degr\u00e9s : Le m\u00e9dia de toute une g\u00e9n\u00e9ration\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/33Degres\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-27T18:17:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-27T18:30:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2023\/11\/20231113_Baselayer-Experience_heller-05823-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Loris Tanga\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@33Degres\" \/>\n<meta name=\"twitter:site\" content=\"@33Degres\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Loris Tanga\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/in-my-world.com\/40-trentetrois\/under-armour-lequipementier-us-devoile-son-nouveau-baselayer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/in-my-world.com\/40-trentetrois\/under-armour-lequipementier-us-devoile-son-nouveau-baselayer\/\"},\"author\":{\"name\":\"Loris Tanga\",\"@id\":\"https:\/\/in-my-world.com\/40-trentetrois\/#\/schema\/person\/333ca8c5f695f6de3e3da70281b54f3c\"},\"headline\":\"Under Armour : l’\u00e9quipementier US d\u00e9voile son nouveau baselayer\",\"datePublished\":\"2023-11-27T18:17:59+00:00\",\"dateModified\":\"2023-11-27T18:30:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/in-my-world.com\/40-trentetrois\/under-armour-lequipementier-us-devoile-son-nouveau-baselayer\/\"},\"wordCount\":917,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/in-my-world.com\/40-trentetrois\/#organization\"},\"image\":{\"@id\":\"https:\/\/in-my-world.com\/40-trentetrois\/under-armour-lequipementier-us-devoile-son-nouveau-baselayer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2023\/11\/20231113_Baselayer-Experience_heller-05823-scaled.jpg\",\"keywords\":[\"NFL\",\"Under Armour\"],\"articleSection\":[\"Mode\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/in-my-world.com\/40-trentetrois\/under-armour-lequipementier-us-devoile-son-nouveau-baselayer\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/in-my-world.com\/40-trentetrois\/under-armour-lequipementier-us-devoile-son-nouveau-baselayer\/\",\"url\":\"https:\/\/in-my-world.com\/40-trentetrois\/under-armour-lequipementier-us-devoile-son-nouveau-baselayer\/\",\"name\":\"Under Armour : l'\u00e9quipementier US d\u00e9voile son nouveau baselayer\",\"isPartOf\":{\"@id\":\"https:\/\/in-my-world.com\/40-trentetrois\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/in-my-world.com\/40-trentetrois\/under-armour-lequipementier-us-devoile-son-nouveau-baselayer\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/in-my-world.com\/40-trentetrois\/under-armour-lequipementier-us-devoile-son-nouveau-baselayer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2023\/11\/20231113_Baselayer-Experience_heller-05823-scaled.jpg\",\"datePublished\":\"2023-11-27T18:17:59+00:00\",\"dateModified\":\"2023-11-27T18:30:05+00:00\",\"description\":\"Under Armour vient pr\u00e9senter le meilleur de son savoir-faire avec un baselayer dernier cri refl\u00e9tant l'ADN de la marque.\",\"breadcrumb\":{\"@id\":\"https:\/\/in-my-world.com\/40-trentetrois\/under-armour-lequipementier-us-devoile-son-nouveau-baselayer\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/in-my-world.com\/40-trentetrois\/under-armour-lequipementier-us-devoile-son-nouveau-baselayer\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/in-my-world.com\/40-trentetrois\/under-armour-lequipementier-us-devoile-son-nouveau-baselayer\/#primaryimage\",\"url\":\"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2023\/11\/20231113_Baselayer-Experience_heller-05823-scaled.jpg\",\"contentUrl\":\"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2023\/11\/20231113_Baselayer-Experience_heller-05823-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Under Armour - Base Layer Experience \u00e0 Francfort - Photo : Achim Frank Schmidt\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/in-my-world.com\/40-trentetrois\/under-armour-lequipementier-us-devoile-son-nouveau-baselayer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/in-my-world.com\/40-trentetrois\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Under Armour : l’\u00e9quipementier US d\u00e9voile son nouveau baselayer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/in-my-world.com\/40-trentetrois\/#website\",\"url\":\"https:\/\/in-my-world.com\/40-trentetrois\/\",\"name\":\"Trente Trois Degr\u00e9s : Le m\u00e9dia de toute une g\u00e9n\u00e9ration\",\"description\":\"Le magazine qui suit l\u2019ascension de la culture urbaine et participe \u00e0 son \u00e9panouissement\",\"publisher\":{\"@id\":\"https:\/\/in-my-world.com\/40-trentetrois\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/in-my-world.com\/40-trentetrois\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/in-my-world.com\/40-trentetrois\/#organization\",\"name\":\"Trente Trois Degr\u00e9s\",\"url\":\"https:\/\/in-my-world.com\/40-trentetrois\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/in-my-world.com\/40-trentetrois\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2019\/09\/LOGO-BBR.jpg\",\"contentUrl\":\"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2019\/09\/LOGO-BBR.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"Trente Trois Degr\u00e9s\"},\"image\":{\"@id\":\"https:\/\/in-my-world.com\/40-trentetrois\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/33Degres\/\",\"https:\/\/x.com\/33Degres\",\"https:\/\/www.instagram.com\/trentetroisdegres\/\",\"https:\/\/www.linkedin.com\/company\/trente-trois-degr\u00e9s\/about\/\",\"https:\/\/www.youtube.com\/channel\/UC026PSlK8Lidb7FfltdIqOQ\/featured\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/in-my-world.com\/40-trentetrois\/#\/schema\/person\/333ca8c5f695f6de3e3da70281b54f3c\",\"name\":\"Loris Tanga\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/in-my-world.com\/40-trentetrois\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b97ecbace060a6ad63b9c64e5ba7fcf2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b97ecbace060a6ad63b9c64e5ba7fcf2?s=96&d=mm&r=g\",\"caption\":\"Loris Tanga\"},\"url\":\"https:\/\/in-my-world.com\/40-trentetrois\/author\/loris\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Under Armour : l'\u00e9quipementier US d\u00e9voile son nouveau baselayer","description":"Under Armour vient pr\u00e9senter le meilleur de son savoir-faire avec un baselayer dernier cri refl\u00e9tant l'ADN de la marque.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/in-my-world.com\/40-trentetrois\/under-armour-lequipementier-us-devoile-son-nouveau-baselayer\/","og_locale":"fr_FR","og_type":"article","og_title":"Under Armour : l'\u00e9quipementier US d\u00e9voile son nouveau baselayer","og_description":"Under Armour vient pr\u00e9senter le meilleur de son savoir-faire avec un baselayer dernier cri refl\u00e9tant l'ADN de la marque.","og_url":"https:\/\/in-my-world.com\/40-trentetrois\/under-armour-lequipementier-us-devoile-son-nouveau-baselayer\/","og_site_name":"Trente Trois Degr\u00e9s : Le m\u00e9dia de toute une g\u00e9n\u00e9ration","article_publisher":"https:\/\/www.facebook.com\/33Degres\/","article_published_time":"2023-11-27T18:17:59+00:00","article_modified_time":"2023-11-27T18:30:05+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2023\/11\/20231113_Baselayer-Experience_heller-05823-scaled.jpg","type":"image\/jpeg"}],"author":"Loris Tanga","twitter_card":"summary_large_image","twitter_creator":"@33Degres","twitter_site":"@33Degres","twitter_misc":{"\u00c9crit par":"Loris Tanga","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/in-my-world.com\/40-trentetrois\/under-armour-lequipementier-us-devoile-son-nouveau-baselayer\/#article","isPartOf":{"@id":"https:\/\/in-my-world.com\/40-trentetrois\/under-armour-lequipementier-us-devoile-son-nouveau-baselayer\/"},"author":{"name":"Loris Tanga","@id":"https:\/\/in-my-world.com\/40-trentetrois\/#\/schema\/person\/333ca8c5f695f6de3e3da70281b54f3c"},"headline":"Under Armour : l’\u00e9quipementier US d\u00e9voile son nouveau baselayer","datePublished":"2023-11-27T18:17:59+00:00","dateModified":"2023-11-27T18:30:05+00:00","mainEntityOfPage":{"@id":"https:\/\/in-my-world.com\/40-trentetrois\/under-armour-lequipementier-us-devoile-son-nouveau-baselayer\/"},"wordCount":917,"commentCount":0,"publisher":{"@id":"https:\/\/in-my-world.com\/40-trentetrois\/#organization"},"image":{"@id":"https:\/\/in-my-world.com\/40-trentetrois\/under-armour-lequipementier-us-devoile-son-nouveau-baselayer\/#primaryimage"},"thumbnailUrl":"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2023\/11\/20231113_Baselayer-Experience_heller-05823-scaled.jpg","keywords":["NFL","Under Armour"],"articleSection":["Mode"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/in-my-world.com\/40-trentetrois\/under-armour-lequipementier-us-devoile-son-nouveau-baselayer\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/in-my-world.com\/40-trentetrois\/under-armour-lequipementier-us-devoile-son-nouveau-baselayer\/","url":"https:\/\/in-my-world.com\/40-trentetrois\/under-armour-lequipementier-us-devoile-son-nouveau-baselayer\/","name":"Under Armour : l'\u00e9quipementier US d\u00e9voile son nouveau baselayer","isPartOf":{"@id":"https:\/\/in-my-world.com\/40-trentetrois\/#website"},"primaryImageOfPage":{"@id":"https:\/\/in-my-world.com\/40-trentetrois\/under-armour-lequipementier-us-devoile-son-nouveau-baselayer\/#primaryimage"},"image":{"@id":"https:\/\/in-my-world.com\/40-trentetrois\/under-armour-lequipementier-us-devoile-son-nouveau-baselayer\/#primaryimage"},"thumbnailUrl":"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2023\/11\/20231113_Baselayer-Experience_heller-05823-scaled.jpg","datePublished":"2023-11-27T18:17:59+00:00","dateModified":"2023-11-27T18:30:05+00:00","description":"Under Armour vient pr\u00e9senter le meilleur de son savoir-faire avec un baselayer dernier cri refl\u00e9tant l'ADN de la marque.","breadcrumb":{"@id":"https:\/\/in-my-world.com\/40-trentetrois\/under-armour-lequipementier-us-devoile-son-nouveau-baselayer\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/in-my-world.com\/40-trentetrois\/under-armour-lequipementier-us-devoile-son-nouveau-baselayer\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/in-my-world.com\/40-trentetrois\/under-armour-lequipementier-us-devoile-son-nouveau-baselayer\/#primaryimage","url":"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2023\/11\/20231113_Baselayer-Experience_heller-05823-scaled.jpg","contentUrl":"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2023\/11\/20231113_Baselayer-Experience_heller-05823-scaled.jpg","width":2560,"height":1707,"caption":"Under Armour - Base Layer Experience \u00e0 Francfort - Photo : Achim Frank Schmidt"},{"@type":"BreadcrumbList","@id":"https:\/\/in-my-world.com\/40-trentetrois\/under-armour-lequipementier-us-devoile-son-nouveau-baselayer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/in-my-world.com\/40-trentetrois\/"},{"@type":"ListItem","position":2,"name":"Under Armour : l’\u00e9quipementier US d\u00e9voile son nouveau baselayer"}]},{"@type":"WebSite","@id":"https:\/\/in-my-world.com\/40-trentetrois\/#website","url":"https:\/\/in-my-world.com\/40-trentetrois\/","name":"Trente Trois Degr\u00e9s : Le m\u00e9dia de toute une g\u00e9n\u00e9ration","description":"Le magazine qui suit l\u2019ascension de la culture urbaine et participe \u00e0 son \u00e9panouissement","publisher":{"@id":"https:\/\/in-my-world.com\/40-trentetrois\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/in-my-world.com\/40-trentetrois\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/in-my-world.com\/40-trentetrois\/#organization","name":"Trente Trois Degr\u00e9s","url":"https:\/\/in-my-world.com\/40-trentetrois\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/in-my-world.com\/40-trentetrois\/#\/schema\/logo\/image\/","url":"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2019\/09\/LOGO-BBR.jpg","contentUrl":"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2019\/09\/LOGO-BBR.jpg","width":1000,"height":1000,"caption":"Trente Trois Degr\u00e9s"},"image":{"@id":"https:\/\/in-my-world.com\/40-trentetrois\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/33Degres\/","https:\/\/x.com\/33Degres","https:\/\/www.instagram.com\/trentetroisdegres\/","https:\/\/www.linkedin.com\/company\/trente-trois-degr\u00e9s\/about\/","https:\/\/www.youtube.com\/channel\/UC026PSlK8Lidb7FfltdIqOQ\/featured"]},{"@type":"Person","@id":"https:\/\/in-my-world.com\/40-trentetrois\/#\/schema\/person\/333ca8c5f695f6de3e3da70281b54f3c","name":"Loris Tanga","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/in-my-world.com\/40-trentetrois\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b97ecbace060a6ad63b9c64e5ba7fcf2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b97ecbace060a6ad63b9c64e5ba7fcf2?s=96&d=mm&r=g","caption":"Loris Tanga"},"url":"https:\/\/in-my-world.com\/40-trentetrois\/author\/loris\/"}]}},"_links":{"self":[{"href":"https:\/\/in-my-world.com\/40-trentetrois\/wp-json\/wp\/v2\/posts\/41579"}],"collection":[{"href":"https:\/\/in-my-world.com\/40-trentetrois\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/in-my-world.com\/40-trentetrois\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/in-my-world.com\/40-trentetrois\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/in-my-world.com\/40-trentetrois\/wp-json\/wp\/v2\/comments?post=41579"}],"version-history":[{"count":0,"href":"https:\/\/in-my-world.com\/40-trentetrois\/wp-json\/wp\/v2\/posts\/41579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/in-my-world.com\/40-trentetrois\/wp-json\/wp\/v2\/media\/41582"}],"wp:attachment":[{"href":"https:\/\/in-my-world.com\/40-trentetrois\/wp-json\/wp\/v2\/media?parent=41579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/in-my-world.com\/40-trentetrois\/wp-json\/wp\/v2\/categories?post=41579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/in-my-world.com\/40-trentetrois\/wp-json\/wp\/v2\/tags?post=41579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}