{"id":40601,"date":"2023-09-22T13:04:12","date_gmt":"2023-09-22T11:04:12","guid":{"rendered":"https:\/\/in-my-world.com\/40-trentetrois\/?p=40601"},"modified":"2023-10-26T19:58:36","modified_gmt":"2023-10-26T17:58:36","slug":"nike-refurbished-le-premier-site-de-revente-de-nike","status":"publish","type":"post","link":"https:\/\/in-my-world.com\/40-trentetrois\/nike-refurbished-le-premier-site-de-revente-de-nike\/","title":{"rendered":"Nike Refurbished : le premier site de revente de Nike"},"content":{"rendered":"

C’est avec un peu de retard sur les besoins du march\u00e9 que Nike a r\u00e9cemment lanc\u00e9 sa premi\u00e8re plateforme de revente de sneakers d’occasion, dont le potentiel reste \u00e0 exploiter.<\/h2>\n

Nike se r\u00e9invite dans vos placards et garde-robe non pas pour les remplir de nouvelles paires sorties d’usine \u00e0 l’autre bout du monde, mais de paires d’occasion provenant de particuliers plus proches de chez vous. Ce mardi, l’\u00e9quipementier a inaugur\u00e9 discr\u00e8tement \u201cNike Refurbished\u201c, son programme de revente en ligne de sneakers reconditionn\u00e9es, autrefois disponible uniquement dans certaines boutiques s\u00e9lectionn\u00e9es.<\/p>\n

Baptis\u00e9e \u00ab\u00a0Nike Refurbished<\/a>,\u00a0\u00bb cette plateforme num\u00e9rique est une extension de l’initiative lanc\u00e9e par Nike en avril 2021 dans le cadre de sa mission \u00ab\u00a0Move to Zero,\u00a0\u00bb visant \u00e0 r\u00e9duire son impact environnemental. Ce programme inclut des retours de clients, des \u00e9changes, ainsi que des chaussures pr\u00e9sentant de l\u00e9g\u00e8res imperfections. L’objectif de Nike est de donner une seconde vie \u00e0 ces paires dans diff\u00e9rentes cat\u00e9gories, allant des chaussures de performance pour hommes et femmes aux mod\u00e8les de style de vie et de la gamme Jordan.<\/p>\n

La d\u00e9marche s’inscrit dans la vision de Nike d’un avenir circulaire, avec une empreinte carbone nulle et z\u00e9ro d\u00e9chet. Selon la marque, \u00ab\u00a0Nike Refurbished permet de rendre accessible en ligne des produits Nike authentiques \u00e0 des prix avantageux tout en prolongeant leur dur\u00e9e de vie.\u00a0\u00bb<\/p>\n

>> \u00c0 LIRE AUSSI | Temalapaire : ton compte de m\u00eame favori sort 3 paires exclusives<\/a><\/h4>\n

Chaque paire de sneakers mise en vente sur Nike Refurbished est class\u00e9e dans l’une des trois cat\u00e9gories de condition : \u00ab\u00a0Comme Neuf,\u00a0\u00bb \u00ab\u00a0L\u00e9g\u00e8rement Us\u00e9,\u00a0\u00bb ou \u00ab\u00a0L\u00e9g\u00e8rement D\u00e9fectueux.\u00a0\u00bb Une \u00e9quipe d’experts proc\u00e8de au nettoyage \u00e0 la main et attribue une condition sp\u00e9cifique \u00e0 chaque chaussure \u00e9ligible pour la revente.<\/p>\n

n raison de la disponibilit\u00e9 limit\u00e9e des produits reconditionn\u00e9s, seules certaines tailles et couleurs de mod\u00e8les sp\u00e9cifiques sont propos\u00e9es \u00e0 un moment donn\u00e9. Nike encourage les acheteurs \u00e0 consulter r\u00e9guli\u00e8rement la plateforme pour d\u00e9couvrir les mises \u00e0 jour du stock.<\/p>\n

En lan\u00e7ant Nike Refurbished, l\u2019\u00e9quipementier coupe l\u2019herbe sous le pied des sites de revente comme Le Bon Coin, Vinted ou encore Klekt, qui dominaient jusqu\u2019\u00e0 pr\u00e9sent le march\u00e9 des plateformes de revente de sneakers d\u2019occasion. Mais aussi plus traditionnellement les groupes Facebook o\u00f9 le march\u00e9 de la seconde main avait permis la formation d\u2019une v\u00e9ritable communaut\u00e9 sneaker dans l\u2019Hexagone.<\/p>\n","protected":false},"excerpt":{"rendered":"

C’est avec un peu de retard sur les besoins du march\u00e9 que Nike a…<\/p>\n","protected":false},"author":3,"featured_media":40602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[60],"tags":[55],"yoast_head":"\nNike Refurbished : le premier site de revente de Nike<\/title>\n<meta name=\"description\" content=\"Nike a r\u00e9cemment lanc\u00e9 sa premi\u00e8re plateforme de revente de sneakers d'occasion Nike Refurbished, dont le potentiel reste \u00e0 exploiter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/in-my-world.com\/40-trentetrois\/nike-refurbished-le-premier-site-de-revente-de-nike\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike 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