{"id":40282,"date":"2023-08-03T19:03:22","date_gmt":"2023-08-03T17:03:22","guid":{"rendered":"https:\/\/in-my-world.com\/40-trentetrois\/?p=40282"},"modified":"2023-10-17T11:33:50","modified_gmt":"2023-10-17T09:33:50","slug":"adidas-des-yeezy-vendues-au-profit-dong-contre-lantisemitisme-et-le-racisme","status":"publish","type":"post","link":"https:\/\/in-my-world.com\/40-trentetrois\/adidas-des-yeezy-vendues-au-profit-dong-contre-lantisemitisme-et-le-racisme\/","title":{"rendered":"Adidas : des Yeezy vendues au profit d’ONG contre l’antis\u00e9mitisme et le racisme"},"content":{"rendered":"

Suite \u00e0 la fin du contrat entre Adidas et Kanye West, les produits Yeezy restants sont \u00e9coul\u00e9es par la marque allemande. Les b\u00e9n\u00e9fices de ces ventes sont revers\u00e9s au profit d’ONG luttant contre l’antis\u00e9mitisme et le racisme.<\/h2>\n

Adidas<\/strong> et Kanye West<\/strong> c’est termin\u00e9 pour de bon. Rappelez-vous, son tee-shirt \u00ab\u00a0White Lives Matter\u00a0\u00bb lors de son d\u00e9fil\u00e9 \u00e0 la Paris Fashion Week avait \u00e9t\u00e9 tr\u00e8s vivement critiqu\u00e9.\u00a0 La styliste de Vogue US, Gabriella Karefa-Johnson, n’avait pas manqu\u00e9 de qualifi\u00e9 ce comportement d'\u00a0\u00bbind\u00e9fendable\u00a0\u00bb. La marques aux trois bandes avait ensuite \u00e9t\u00e9 contrainte de revoir son contrat avec Yeezy.\u00a0 Ye encha\u00eenait alors les post cibl\u00e9s d\u00e9clarant : \u00ab\u00a0Je suis Adidas, Adidas a viol\u00e9 et vol\u00e9 mes cr\u00e9ations<\/em>\u00ab\u00a0. C’est ainsi qu’en octobre dernier Adidas mettait officiellement un terme \u00e0 son contrat avec Kanye West.<\/p>\n

Alors que les produits restants \u00e9taient pour l\u2019instant conserv\u00e9s par Adidas, la marque avait d\u00e9cid\u00e9 de faire un premier drop fin mai 2023. Un pari r\u00e9ussi puisque 682 000 paires<\/strong> s’\u00e9taient vendues.\u00a0<\/span><\/p>\n

Adidas r\u00e9p\u00e8te l\u2019exp\u00e9rience ce mercredi 2 ao\u00fbt<\/strong> et proposera dix mod\u00e8les comme des Yeezy Boost 350 V2, 500 et 700. Des Yeezy Slide et des Foam devraient aussi faire partie de cette sortie ainsi que quelques paires in\u00e9dites.\u00a0<\/span><\/p>\n

Le groupe allemand a d\u00e9cid\u00e9 de donner une partie des b\u00e9n\u00e9fices \u00e0 deux ONG. La premi\u00e8re, l\u2019Anti-Defamation League<\/strong>, lutte contre l\u2019antis\u00e9mitisme tandis que la deuxi\u00e8me, cr\u00e9\u00e9e par le fr\u00e8re de George Floyd<\/strong>, lutte contre le racisme. Deux causes d\u00e9fendues par Adidas, qui s\u2019est m\u00eame associ\u00e9 \u00e0 la Fondation Robert Kraft<\/strong> contre l\u2019antis\u00e9mitisme. Ils ont d\u00e9cid\u00e9 ensemble de rajouter des \u00e9pinglettes carr\u00e9es bleues sur tous les produits vendus par Adidas en Am\u00e9rique du Nord.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Suite \u00e0 la fin du contrat entre Adidas et Kanye West, les produits Yeezy…<\/p>\n","protected":false},"author":31,"featured_media":40286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[7],"tags":[72,132,73],"yoast_head":"\nAdidas : des Yeezy vendues au profit d'ONG contre l'antis\u00e9mitisme et le racisme<\/title>\n<meta name=\"description\" content=\"Les produits Yeezy restants sont \u00e9coul\u00e9es par Adidas et les b\u00e9n\u00e9fices de ces ventes sont revers\u00e9s au profit d'ONG.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/in-my-world.com\/40-trentetrois\/adidas-des-yeezy-vendues-au-profit-dong-contre-lantisemitisme-et-le-racisme\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" 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