{"id":40017,"date":"2023-07-11T14:05:35","date_gmt":"2023-07-11T12:05:35","guid":{"rendered":"https:\/\/in-my-world.com\/40-trentetrois\/?p=40017"},"modified":"2023-10-17T11:35:10","modified_gmt":"2023-10-17T09:35:10","slug":"nike-x-martine-rose-une-collection-non-genree-pour-casser-les-codes-du-football","status":"publish","type":"post","link":"https:\/\/in-my-world.com\/40-trentetrois\/nike-x-martine-rose-une-collection-non-genree-pour-casser-les-codes-du-football\/","title":{"rendered":"Nike x Martine Rose : une collection non-genr\u00e9e pour casser les codes \u00a0"},"content":{"rendered":"

Nike s’associe avec Martine Rose, pour cr\u00e9er une nouvelle collection \u00e0 l’occasion de la Coupe du monde de football f\u00e9minin. Disponible \u00e0 partir du 25 juillet, le vestiaire sera non genr\u00e9.<\/h2>\n

C\u2019est bient\u00f4t la Coupe du Monde de football. En effet, la 9\u00e8me \u00e9dition f\u00e9minine se tiendra \u00e0 partir du 20 juillet en Australie et en Nouvelle-Z\u00e9lande. Qui dit comp\u00e9tition, dit nouveaux maillots. Nike, sponsor historique du monde du sport, a d\u00e9cid\u00e9 de r\u00e9aliser une collection non genr\u00e9e in\u00e9dite avec la cr\u00e9atrice Martine Rose. L\u2019ambition : abolir les fronti\u00e8res entre les pratiques masculines et f\u00e9minines du football.<\/p>\n

Red\u00e9finir les codes<\/h3>\n

La collaboration tient sa particularit\u00e9 dans son caract\u00e8re innovant. La d\u00e9sormais c\u00e9l\u00e8bre Martine Rose souhaite marquer le d\u00e9but d’une nouvelle \u00e8re pour le football.<\/p>\n

\u00ab\u00a0Bien que j’utilise des femmes pour raconter l’histoire, il n’y a pas de genre attach\u00e9 au maillot. Tout le monde peut le porter. J’esp\u00e8re qu’un jour, nous ne parlerons plus de genre dans le sport, mais simplement du sport<\/i>.\u201d – Martine Rose<\/h3>\n

Depuis une quinzaine d’ann\u00e9es, le football entame sa mue et parvient \u00e0 se f\u00e9miniser. La F\u00e9d\u00e9ration fran\u00e7aise de football entreprend diverses actions afin d\u2019\u00e9largir la pratique f\u00e9minine. La dynamique est lanc\u00e9e, la France compte pour 2023 220 000 licenci\u00e9s, un record. Malgr\u00e9 ces avanc\u00e9es, les femmes souffrent encore de pr\u00e9jug\u00e9s lorsqu’elles entrent sur le rectangle vert.<\/p>\n

La collection Nike x Martine Rose, avec des pi\u00e8ces sur mesure non genr\u00e9es, abolit ainsi les barri\u00e8res entre le style footballistique masculin et f\u00e9minin.<\/p>\n

Un vestiaire vari\u00e9 salu\u00e9 par les sportives<\/h3>\n

Parmi les pi\u00e8ces propos\u00e9es on compte entre autres une veste de costume, un pantalon, un trench et une chemise. La designeuse Martine Rose a \u00e9galement dessin\u00e9 un lot d\u2019accessoires, parmi lesquels des bas, des gants et des lunettes de soleil, ainsi que la derni\u00e8re version de la Nike x Martine Rose Shox Mule MR 4.<\/p>\n

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L\u2019identit\u00e9 et la diversit\u00e9 du vestiaire propos\u00e9 semble d\u2019ailleurs \u00eatre largement appr\u00e9ci\u00e9 par les sportives.<\/p>\n

\u00ab\u00a0En tant qu’athl\u00e8te, j’ai toujours voulu que ce que nous portons repr\u00e9sente plus de choses <\/i>\u00ab\u00a0, d\u00e9clare Megan Rapinoe, membre de l’\u00e9quipe nationale f\u00e9minine des \u00c9tats-Unis et \u00e9g\u00e9rie de la collection Nike x Martine Rose. \u00ab\u00a0Je pense que Martine, en tant que cr\u00e9atrice inspir\u00e9e par la culture sportive, est capable de donner beaucoup de sens \u00e0 son travail <\/i>\u00bb.<\/p>\n

La collection sera disponible en exclusivit\u00e9 sur Martine-Rose.com<\/a> le 25 juillet et sur SNKRS et dans certains magasins sp\u00e9cialis\u00e9s le 27 juillet.<\/b><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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