{"id":39686,"date":"2023-06-05T13:36:05","date_gmt":"2023-06-05T11:36:05","guid":{"rendered":"https:\/\/in-my-world.com\/40-trentetrois\/?p=39686"},"modified":"2023-06-05T13:36:44","modified_gmt":"2023-06-05T11:36:44","slug":"asos-alibaba-pourrait-racheter-le-groupe-pour-1-milliard-de-livres","status":"publish","type":"post","link":"https:\/\/in-my-world.com\/40-trentetrois\/asos-alibaba-pourrait-racheter-le-groupe-pour-1-milliard-de-livres\/","title":{"rendered":"Asos : Alibaba pourrait racheter le groupe pour 1 milliard de livres"},"content":{"rendered":"
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Le g\u00e9ant chinois Alibaba se pr\u00e9parerait \u00e0 racheter le groupe britannique de vente en ligne d’habillement Asos pour un milliard de livres sterling.<\/h2>\n

Selon le magazine The Times<\/em><\/a>, Trendyol, une filiale turque d’Alibaba, aurait r\u00e9cemment approch\u00e9 Asos avec une offre d’un milliard de livres. En cons\u00e9quence, cette nouvelle a propuls\u00e9 l’action Asos \u00e0 la hausse, atteignant une augmentation de 12,36% \u00e0 393,70 pence \u00e0 la Bourse de Londres. Par ce rachat, qui doit encore \u00eatre confirm\u00e9 par la direction d’Asos et valid\u00e9 par les autorit\u00e9s britanniques, Alibaba se pr\u00e9pare \u00e0 \u00e9tendre sa conqu\u00eate vers l’Europe \u00e0 l’approche de l’extension de la nouvelle route de la Soie mise en place par le Parti communiste chinois.<\/p>\n

En effet, le r\u00e9gime de Xi Jinping b\u00e2tit depuis plus de 10 ans maintenant une nouvelle route de la Soie pour relier son march\u00e9 int\u00e9rieur au march\u00e9 europ\u00e9en. Pour cela, le PCC finance \u00e0 tour de bras la construction de ports et d’autoroutes qui relieront P\u00e9kin \u00e0 Brest. Une fois mise en place, le d\u00e9lai pour importer des produits fabriqu\u00e9s en Chine jusqu’en Europe passera de six \u00e0 huit semaines \u00e0 environ deux semaines.<\/p>\n

C’est pourquoi le rachat d’Asos par Alibaba fait sens. S’il venait \u00e0 se concr\u00e9tiser, Asos pourrait directement concurrencer Amazon en Europe, mais \u00e9galement les autres sites de vente d’habillement en ligne qui ne disposeraient pas du budget n\u00e9cessaire pour faire face \u00e0 Alibaba, dont le chiffre d’affaires annuel \u00e9tait de 98 milliards d’euros en 2022.<\/p>\n

Contact\u00e9 par l’AFP, le groupe Asos a refus\u00e9 de s’exprimer au sujet de ce potentiel rachat.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Le g\u00e9ant chinois Alibaba se pr\u00e9parerait \u00e0 racheter le groupe britannique de vente en…<\/p>\n","protected":false},"author":5,"featured_media":39687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[7],"tags":[2705,2704],"yoast_head":"\nAsos : Alibaba pourrait racheter le groupe pour 1 milliard de livres<\/title>\n<meta name=\"description\" content=\"e groupe britannique de vente en ligne d'habillement Asos pourrait prochainement devenir une filiale du g\u00e9ant chinois Alibaba.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/in-my-world.com\/40-trentetrois\/asos-alibaba-pourrait-racheter-le-groupe-pour-1-milliard-de-livres\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" 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