{"id":3930,"date":"2019-07-27T17:02:18","date_gmt":"2019-07-27T15:02:18","guid":{"rendered":"https:\/\/in-my-world.com\/40-trentetrois\/?p=3930"},"modified":"2020-01-31T20:47:55","modified_gmt":"2020-01-31T18:47:55","slug":"supreme-les-25-ans-dune-marque-qui-ne-changera-pas","status":"publish","type":"post","link":"https:\/\/in-my-world.com\/40-trentetrois\/supreme-les-25-ans-dune-marque-qui-ne-changera-pas\/","title":{"rendered":"Supreme : les 25 ans d’une marque qui ne changera pas"},"content":{"rendered":"

La marque de streetwear mondialement connue, Supreme, f\u00eate ses 25 ans. 25 ann\u00e9es de succ\u00e8s pour cet embl\u00e8me, dot\u00e9 d’un univers pourtant simple : celui du skate. Il s’agit cependant d’une strat\u00e9gie commerciale incontestable qui se d\u00e9voile \u00e0 ses arri\u00e8res. \u00c0 l’honneur de cet anniversaire, Trente Trois Degr\u00e9s revient sur l’histoire de la marque, ainsi que sur la vision futur de son cr\u00e9ateur, James Jebbia.<\/h3>\n

En 1994, c’est au coeur d’un petit magasin de skate, implant\u00e9 \u00e0 New York, que l’empire Supreme<\/a> d\u00e9marre, avant de valoir plus d’un milliard de dollars. Aujourd’hui, ce sont non moins de 11 magasins qui arborent le logo Supreme et qui ne cessent de susciter l’inter\u00eat de ses fans \u00e0 l’international. La marque est d\u00e9sormais bien plus qu’une simple r\u00e9f\u00e9rence de skate, et ce notamment par ses collaborations d’envergure telles que celle avec Louis Vuitton<\/a> qui a litt\u00e9ralement marqu\u00e9 la vraie alliance actuelle entre le monde du luxe et celui du streetwear. C’est donc ce flot continu de collaborations, accompagn\u00e9 de lancements hebdomadaires en quantit\u00e9 (tr\u00e8s) limit\u00e9e, que Supreme maintient sa strat\u00e9gie \u00e0 succ\u00e8s.<\/p>\n

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\u00ab\u00a0La raison pour laquelle nous faisons les choses comme nous le faisons, c’est parce que nous respectons le client (…), l’ADN est probablement encore pr\u00e9sent, mais c’\u00e9tait vraiment un pur style de skate de rue venant tout droit de New York. Je me suis toujours dit, pourquoi ne devrions pas faire de bonnes choses ?\u00a0\u00bb, <\/em>d\u00e9clare James Jebbia<\/a>.<\/p>\n

Le cr\u00e9ateur James Jebbia affirme cependant que, m\u00eame si Supreme devait un jour perdre de son influence, rien n’y changerait : \u00ab\u00a0Nous pouvons simplement faire ce que nous avons toujours fait (…), c\u2019est essayer d\u2019\u00eatre ouvert, d\u2019essayer d\u2019\u00eatre tr\u00e8s conscient de ce qui se passe et d\u2019essayer de faire ce qu\u2019il y a de mieux pour la g\u00e9n\u00e9ration actuelle tout en restant fid\u00e8le \u00e0 soi-m\u00eame. Je pense que nous devrions garder le cap si nous ne sommes pas aussi chauds. Nous ferions exactement la m\u00eame chose. Nous sommes dans le secteur o\u00f9 cela peut arriver, c\u2019est ce qu\u2019il est. Beaucoup de marques ont v\u00e9cu cela. Certains en sortent, d\u2019autres pas. Nous resterons qui nous sommes. Nous ne changerons pas<\/em>\u00ab\u00a0, affirme le cr\u00e9ateur.\u00a0<\/span><\/p>\n

Supreme t\u00e9moigne toujours un succ\u00e8s fulgurant et ne cesse d’ajouter de grands noms \u00e0 sa liste de collaborations tels que Jean Paul Gaultier ou Swarovski derni\u00e8rement. Ce sont les 25 ans d’une marque \u00e0 la strat\u00e9gie unique et \u00e0 l’image d’une g\u00e9n\u00e9ration, partant pourtant d’un univers simple.<\/p>\n

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La mondialement c\u00e9l\u00e8bre marque de streetwear Supreme f\u00eate ses 25 ans. 25 ans de succ\u00e8s d’un embl\u00e8me dot\u00e9 pourtant d’un univers simple : celui du skate.<\/p>\n","protected":false},"author":14,"featured_media":3983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[7],"tags":[331,12],"yoast_head":"\nSupreme : les 25 ans d'une marque qui ne changera pas<\/title>\n<meta name=\"description\" content=\"Supreme, f\u00eate ses 25 ans. \u00c0 l'honneur de cet anniversaire, Trente Trois Degr\u00e9s revient sur l'histoire de la marque, ainsi que sur la vision futur de son cr\u00e9ateur, James Jebbia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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