{"id":38020,"date":"2023-02-03T22:19:00","date_gmt":"2023-02-03T20:19:00","guid":{"rendered":"https:\/\/in-my-world.com\/40-trentetrois\/?p=38020"},"modified":"2023-02-03T22:19:00","modified_gmt":"2023-02-03T20:19:00","slug":"uniqlo-le-nouveau-cafe-ephemere-de-lenseigne-japonaise","status":"publish","type":"post","link":"https:\/\/in-my-world.com\/40-trentetrois\/uniqlo-le-nouveau-cafe-ephemere-de-lenseigne-japonaise\/","title":{"rendered":"Uniqlo: le nouveau caf\u00e9 \u00e9ph\u00e9m\u00e8re de l&rsquo;enseigne japonaise."},"content":{"rendered":"<h2>Heattech Cafe, le nouveau caf\u00e9 hivernal d\u2019Uniqlo. Cette fois, la marque japonaise voit sa strat\u00e9gie marketing en gros. Uniqlo d\u00e9cide d\u2019ouvrir un caf\u00e9 \u00e0 Paris, pour promouvoir ses nouvelles mati\u00e8res thermiques.<\/h2>\n<p>Nomm\u00e9 apr\u00e8s une mati\u00e8re thermique, le Heattech Caf\u00e9 ouvre ses portes pendant 3 semaines \u00e0 Belleville dans le nord-est de la capitale Parisienne. Afin de bien promouvoir ses nouvelles mati\u00e8res et techniques thermique, l\u2019enseigne japonaise d\u00e9crit sa terrasse comme \u00e9tant \u00ab\u00a0la terrasse la plus chaude de Paris\u00a0\u00bb, ce qui attirera \u00e9norm\u00e9ment les parisiens.<\/p>\n<p>Les couleurs jaunes, orange et rouge sont mis en lumi\u00e8re, car elles \u00e9voqueraient les niveaux de temp\u00e9ratures. \u00c0 l\u2019int\u00e9rieur du caf\u00e9, nous trouverons des plaids en Heattech fabriqu\u00e9s par la marque japonaise, afin que les clients puissent tester la nouvelle mati\u00e8re de celle-ci.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-38024 aligncenter\" src=\"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2023\/02\/Uniqlo-Heattech-Cafe-500x321.jpg\" alt=\"\" width=\"500\" height=\"321\" srcset=\"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2023\/02\/Uniqlo-Heattech-Cafe-500x321.jpg 500w, https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2023\/02\/Uniqlo-Heattech-Cafe-1024x658.jpg 1024w, https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2023\/02\/Uniqlo-Heattech-Cafe-768x494.jpg 768w, https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2023\/02\/Uniqlo-Heattech-Cafe-1536x988.jpg 1536w, https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2023\/02\/Uniqlo-Heattech-Cafe-2048x1317.jpg 2048w, https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2023\/02\/Uniqlo-Heattech-Cafe-1920x1234.jpg 1920w, https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2023\/02\/Uniqlo-Heattech-Cafe-1170x752.jpg 1170w, https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2023\/02\/Uniqlo-Heattech-Cafe-585x376.jpg 585w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Heattech est une mati\u00e8re, mix\u00e9e avec quatre fibres, dont la rayonne et le micro-acrylique, deux fibres qui retiendraient la chaleur naturelle \u00e9mise par le corps humain. Uniqlo cr\u00e9era une collection enti\u00e8re en utilisant cette nouvelle mati\u00e8re.<\/p>\n<div data-sliderid=\"8745\" id=\"penci-post-gallery__8745\" class=\"penci-post-gallery-container single-slider column-3\" data-height=\"200\" data-margin=\"3\"><div class=\"penci-owl-carousel swiper penci-owl-carousel-slider penci-nav-visible\" data-auto=\"true\" data-lazy=\"true\"><div class=\"swiper-wrapper\"><figure class=\"swiper-slide\"><a class=\"penci-gallery-ite item-gallery-single-slider item-link-relative\" href=\"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2023\/02\/Uniqlo-Heattech-Cafe-1-scaled.jpeg\"><span class=\"penci-isotope-padding\" style=\"padding-bottom:66.66666667%;\"><\/span><img decoding=\"async\" src=\"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2023\/02\/Uniqlo-Heattech-Cafe-1-1170x780.jpeg\" alt=\"\" title=\"Uniqlo Heattech Caf\u00e9\"><\/a><\/figure><figure class=\"swiper-slide\"><a class=\"penci-gallery-ite item-gallery-single-slider item-link-relative\" href=\"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2023\/02\/Uniqlo-Heattech-Cafe-MENU.png\"><span class=\"penci-isotope-padding\" style=\"padding-bottom:66.15384615%;\"><\/span><img decoding=\"async\" src=\"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2023\/02\/Uniqlo-Heattech-Cafe-MENU-1170x774.png\" alt=\"\" title=\"Uniqlo Heattech Caf\u00e9\"><\/a><\/figure><\/div><\/div><\/div>\n<p>Le caf\u00e9 \u00e9ph\u00e9m\u00e8re a d\u00e9j\u00e0 ouvert ses portes depuis le 27 janvier. Le personnel est compl\u00e8tement habill\u00e9 par l\u2019enseigne japonaise, et la carte du caf\u00e9 a \u00e9t\u00e9 compl\u00e8tement choisie par Uniqlo, qui met en avant des boissons et des plats \u00e0 base de sak\u00e9 et de litchi avec de nombreuses \u00e9pices, ce qui peut \u00eatre un clin d\u2019\u0153il au Japon. Le caf\u00e9 restera ouvert au grand public jusqu\u2019au 19 f\u00e9vrier 2023. Ce nouveau caf\u00e9 est id\u00e9al pour que les parisiens se r\u00e9chauffent en ce d\u00e9but d&rsquo;ann\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heattech Cafe, le nouveau caf\u00e9 hivernal d\u2019Uniqlo. Cette fois, la marque japonaise voit sa&hellip;<\/p>\n","protected":false},"author":35,"featured_media":38021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[7],"tags":[2380,435],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Uniqlo: le nouveau caf\u00e9 \u00e9ph\u00e9m\u00e8re de l&#039;enseigne japonaise.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/in-my-world.com\/40-trentetrois\/uniqlo-le-nouveau-cafe-ephemere-de-lenseigne-japonaise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uniqlo: le nouveau caf\u00e9 \u00e9ph\u00e9m\u00e8re de l&#039;enseigne japonaise.\" \/>\n<meta property=\"og:description\" content=\"Heattech Cafe, le nouveau caf\u00e9 hivernal d\u2019Uniqlo. Cette fois, la marque japonaise voit sa&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/in-my-world.com\/40-trentetrois\/uniqlo-le-nouveau-cafe-ephemere-de-lenseigne-japonaise\/\" \/>\n<meta property=\"og:site_name\" content=\"Trente Trois Degr\u00e9s : Le m\u00e9dia de toute une g\u00e9n\u00e9ration\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/33Degres\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-03T20:19:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2023\/02\/Uniqlo-Heattech-Cafe-3-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1615\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ana Lazaro de Souza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" 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