{"id":35142,"date":"2022-10-13T22:35:11","date_gmt":"2022-10-13T20:35:11","guid":{"rendered":"https:\/\/in-my-world.com\/40-trentetrois\/?p=35142"},"modified":"2022-10-16T16:04:33","modified_gmt":"2022-10-16T14:04:33","slug":"kwash-le-premier-kit-dentretien-responsable-pour-sneakers","status":"publish","type":"post","link":"https:\/\/in-my-world.com\/40-trentetrois\/kwash-le-premier-kit-dentretien-responsable-pour-sneakers\/","title":{"rendered":"Kwash : le premier kit d\u2019entretien responsable pour sneakers"},"content":{"rendered":"

Leur surconsommation et leur conception ont pouss\u00e9 l\u2019industrie des sneakers addicts \u00e0 se placer au coeur de l\u2019impact environnemental : une probl\u00e9matique des plus alarmantes pour la soci\u00e9t\u00e9 contemporaine.\u00a0<\/strong><\/h2>\n

Si les grands changements viennent des petites choses, Kwash a alors tout compris. L\u2019objectif de cette nouvelle marque est d\u2019inciter les consommateurs \u00e0 reconsid\u00e9rer la notion du jetable en proposant de prolonger la dur\u00e9e de vie des paires.\u00a0<\/strong><\/span><\/p>\n

Pour ce faire, Louis et Yann, deux passionn\u00e9es de sneakers ont pendant deux ans mis au point un kit d\u00e9di\u00e9 \u00e0 un entretien \u00e9co-responsable. Compos\u00e9 d\u2019un savon liquide, une brosse et un carr\u00e9 absorbant, chaque produit est fabriqu\u00e9 en France et pr\u00e9sente les meilleures certifications dans son domaine.<\/span><\/p>\n

>> \u00c0 LIRE AUSSI |\u00a0Sneakers : les collaborations \u00e0 shopper en octobre<\/a><\/h4>\n

– Le savon<\/strong> est d\u00e9velopp\u00e9 dans un laboratoire familial de Provence. <\/span>Il pr\u00e9sente 99% d\u2019ingr\u00e9dients d\u2019origine naturelle et est certifi\u00e9 <\/span>\u00e9co-d\u00e9tergence par l\u2019organisme Ecocert.<\/span><\/p>\n

– La brosse<\/strong> est compos\u00e9e de bois recycl\u00e9 et de filaments v\u00e9g\u00e9taux <\/span>(70%). Elle est fabriqu\u00e9e dans la plus ancienne brosserie de France <\/span>et est certifi\u00e9e Origine France Garantie.<\/span><\/p>\n

– Le carr\u00e9<\/strong> absorbant est con\u00e7u en coton biologique, tiss\u00e9 en nid <\/span>d\u2019abeilles, et est certifi\u00e9 GOTS. Il est fabriqu\u00e9 dans un atelier de <\/span>r\u00e9insertion professionnelle en p\u00e9riph\u00e9rie de Paris.<\/span><\/p>\n

Le renouvellement acc\u00e9l\u00e9r\u00e9 des collections et l\u2019envie d\u2019en vouloir toujours plus sont partenaires d\u2019un train de vie qu\u2019il serait peut \u00eatre temps de bannir. D\u00e9mocratiser <\/strong><\/span>davantage les comportements durables dans la culture sneakers semble pr\u00e9f\u00e9rable \u00e0 l\u2019avenir en faisant le choix d\u2019utiliser des produits naturels et efficace.\u00a0<\/strong><\/p>\n

Le kit Kwash est disponible en pr\u00e9commande sur Ulule.com<\/a> au prix <\/span>de 35\u20ac. Il sera ensuite disponible en Novembre sur <\/span>le site de la marque<\/span><\/a> et <\/span>au sein d\u2019un r\u00e9seau de revendeurs s\u00e9lectionn\u00e9s au prix de 39.90\u20ac.<\/span><\/p>\n

<\/span>\"Kwash\"<\/a><\/figure>
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Leur surconsommation et leur conception ont pouss\u00e9 l\u2019industrie des sneakers addicts \u00e0 se placer…<\/p>\n","protected":false},"author":27,"featured_media":35148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1],"tags":[2451],"yoast_head":"\nKwash : le premier kit d\u2019entretien responsable pour sneakers<\/title>\n<meta name=\"description\" content=\"Gr\u00e2ce \u00e0 son kit entretient, la jeune marque Kwash aide les consommateurs \u00e0 prolonger la dur\u00e9e de vie des paires.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/in-my-world.com\/40-trentetrois\/kwash-le-premier-kit-dentretien-responsable-pour-sneakers\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" 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