{"id":34937,"date":"2022-10-06T22:38:05","date_gmt":"2022-10-06T20:38:05","guid":{"rendered":"https:\/\/in-my-world.com\/40-trentetrois\/?p=34937"},"modified":"2022-10-06T22:38:05","modified_gmt":"2022-10-06T20:38:05","slug":"feat-by-hennessy-du-concept-devenement-jusquau-soutien-intergenerationnel","status":"publish","type":"post","link":"https:\/\/in-my-world.com\/40-trentetrois\/feat-by-hennessy-du-concept-devenement-jusquau-soutien-intergenerationnel\/","title":{"rendered":"(F)EAT by Hennessy : du concept d’\u00e9v\u00e8nement jusqu’au soutien interg\u00e9n\u00e9rationnel"},"content":{"rendered":"

Pour la rentr\u00e9e, Paris a vu na\u00eetre\u00a0la cr\u00e9ation d’un lieu \u00e9ph\u00e9m\u00e8re, unique en son genre.<\/h2>\n

Entre restaurant<\/a>, bar et salle de concert, \u00ab\u00a0(F)EAT by Hennessy\u00a0\u00bb est devenu, le temps de quelques soir\u00e9es, le lieu de rencontre chic et urbain de la capitale.<\/p>\n

L’alliance de la street-foot et de la musique urbaine<\/h3>\n

C’est dans le 9\u00e8me arrondissement que la maison de cognac Hennessy et le chef cuistot Xavier Pincemin se sont associ\u00e9s et ont imagin\u00e9 un lieu \u00e9ph\u00e9m\u00e8re et sans \u00e9gal. En effet, les Parisiens pouvaient y d\u00e9guster les plats gastronomiques de l’ancien gagnant de Top Chef<\/strong> sous la forme de street-food, mais aussi appr\u00e9cier un moment en musique. Les soir\u00e9es ont \u00e9t\u00e9 organis\u00e9es autour de la culture urbaine, du rap, de la jeunesse mais aussi d’une nouvelle g\u00e9n\u00e9ration de talents tr\u00e8s prometteurs.<\/p>\n

La maison Hennessy et son succ\u00e8s dans le rap<\/h3>\n

Avec le temps, le cognac Hennessy est devenue une boisson tr\u00e8s populaire au sein de la bourgeoisie noire am\u00e9ricaine puis chez les rappeurs am\u00e9ricains. En 1990, ses apparitions dans de nombreux clips ont propuls\u00e9 la boisson jusqu’\u00e0 rentrer profond\u00e9ment dans les codes de cette musique urbaine.<\/p>\n

>> \u00c0 LIRE AUSSI |\u00a0Rap FR : notre s\u00e9lection des 5 rappeuses de l\u2019\u00e9t\u00e9 2022<\/a><\/h4>\n

Accompagn\u00e9e d’un cigare ou non, la boisson n’a cess\u00e9 d’\u00eatre mise en avant aupr\u00e8s des rappeurs, qui lui ont redonn\u00e9 une nouvelle image. M\u00e9lang\u00e9 \u00e0 des soda, ce nouveau cocktail a trouv\u00e9 son coeur de cible. Et l’enseigne n’h\u00e9site pas \u00e0 allier sa strat\u00e9gie commerciale \u00e0 ce nouveau public. Ce ph\u00e9nom\u00e8ne s’est perp\u00e9tu\u00e9 dans le rap fran\u00e7ais, et reste aujourd’hui un symbole de cette jeunesse et de cette culture.<\/p>\n

Une incitation au partage, \u00e0 la d\u00e9couverte et \u00e0 la mixit\u00e9<\/h3>\n

Bien que cet \u00e9v\u00e9nement puisse rassembler une population plut\u00f4t chic de la capitale, le but \u00e9tait clairement d’ouvrir cette dimension luxueuse aux jeunes et plus simplement \u00e0 tous ceux qui aiment et s’int\u00e9ressent \u00e0 cet art et \u00e0 cette culture. La line up a beaucoup vari\u00e9 sur l’ensemble de l’\u00e9v\u00e9nement, du 22 septembre au 4 octobre. Et on a vu d\u00e9fil\u00e9 de nombreux artistes fran\u00e7ais comme J9ueve<\/strong>, Joanna<\/strong>, Zuukou mayzi<\/strong>, Rad Cartier<\/strong>, Gazo<\/strong> ou encore La F\u00e8ve<\/strong>. Des noms qui peuvent sonner familier pour certains ou compl\u00e8tement en d\u00e9calage pour d’autres.<\/p>\n

Mais l’objectif \u00e9tait de r\u00e9unir, de recr\u00e9er cette proximit\u00e9 entre g\u00e9n\u00e9rations et entre le public et l’artiste avec (F)eat by Hennessy. Avec une petite sc\u00e8ne et une salle plut\u00f4t conviviale au sous-sol du restaurant, l’ambiance chaleureuse \u00e9tait garantie. Malgr\u00e9 la difficult\u00e9 \u00e0 communiquer pour la marque d’alcool, la strat\u00e9gie est r\u00e9ussie. On esp\u00e8re d’ailleurs de nombreux \u00e9v\u00e9nements de ce type pour le futur, qui sauront ravir encore plus de nouveau monde !<\/p>\n

L’abus d’alcool est dangereux pour la sant\u00e9. \u00c0 consommer avec mod\u00e9ration.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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