{"id":34713,"date":"2022-09-27T15:20:19","date_gmt":"2022-09-27T13:20:19","guid":{"rendered":"https:\/\/in-my-world.com\/40-trentetrois\/?p=34713"},"modified":"2022-09-27T15:20:22","modified_gmt":"2022-09-27T13:20:22","slug":"avavav-la-marque-de-mode-a-lesprit-decale-et-durable","status":"publish","type":"post","link":"https:\/\/in-my-world.com\/40-trentetrois\/avavav-la-marque-de-mode-a-lesprit-decale-et-durable\/","title":{"rendered":"AVAVAV : la marque de mode \u00e0 l’esprit d\u00e9cal\u00e9 et durable"},"content":{"rendered":"

La marque de mode bas\u00e9e \u00e0 Florence est reconnaissable parmi tant. Excentr\u00e9es, hors du commun et surtout durables, les pi\u00e8ces AVAVAV ont de quoi faire parler d’elles.<\/h2>\n

Dans l’univers de la mode, chacun choisit de rentrer dans les rangs ou bien de sortir des chemins battus. C’est le cas de Beate Karlsson<\/b>, directrice artistique d’AVAVAV<\/b>, qui d\u00e9cide d’opter pour l’audace et l’innovation.<\/p>\n

Les v\u00eatements, produits en quantit\u00e9 limit\u00e9e, sont pour la plupart fabriqu\u00e9s \u00e0 partir de restes de tissus non-utilis\u00e9s ou de r\u00e9cup\u00e9ration dans des entrep\u00f4ts locaux. Les chutes proviennent m\u00eame parfois des tissus Louis Vuitton, Burberry ou encore Fendi. C’est dans ce concept que Beate Karlsson trouve ses inspirations \u00e0 toutes ses collections excentriques et avant-gardistes<\/b>. Motifs, couleurs, asym\u00e9tries, d\u00e9coupes, tout est unique, pour le plus grand bonheur des passionn\u00e9s de mode.\u00a0Si la marque ne peut \u00eatre aujourd’hui verte \u00e0 100%, Beate Karlsson reste transparente et pointe du doigt le greenwashing.<\/p>\n

\u00ab\u00a0Au lieu de nous qualifier de durables, nous sommes transparents sur les complications que nous rencontrons au cours du processus de production et sur ce que nous pouvons et ne pouvons pas faire avec notre situation\u00a0<\/em>actuelle. Notre objectif est d\u2019\u00eatre totalement \u00e9cologiques, mais aujourd\u2019hui, nous ne pouvons pas le faire et continuer \u00e0 exister\u201d<\/i>.<\/strong>\"avavav\"<\/a><\/p>\n

Beate Karlsson a un objectif : bousculer les r\u00e8gles de l\u2019industrie de la mode<\/b>. Et c’est cet esprit qu’elle porte dans toutes ses collections et notamment lors des diff\u00e9rents d\u00e9fil\u00e9s.<\/p>\n

>> \u00c0 LIRE AUSSI :\u00a0Paris Fashion Week 2022 : Les d\u00e9fil\u00e9s qu\u2019il ne fallait pas louper<\/a><\/h4>\n

En f\u00e9vrier 2020, Beate, comme \u00e0 son habitude, s’est fait remarquer lors de la Fashion Week de New York. Elle avait enfil\u00e9 un short\u00a0fabriqu\u00e9 en silicone comme r\u00e9plique des fesses de Kim Kardashian. Les images ont tourn\u00e9 et ont beaucoup amus\u00e9 la toile, ce qui lui a permis en septembre 2020 d’\u00eatre nomm\u00e9e directrice artistique d’AVAVAV. Suite \u00e0 sa nomination, Beate a su faire parler de la marque. Boucles d’oreilles d\u00e9mesur\u00e9es, chaussures trompe l’\u0153il, c’est sa t\u00e9m\u00e9rit\u00e9 qui a propuls\u00e9 la marque florentine devant les yeux \u00e9bahis des spectateurs.<\/p>\n

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Et pour terminer, lors de la Fashion Week de Milan, AVAVAV a mis\u00e9 sur une parodie de l’industrie de la mode en faisant tr\u00e9bucher ses mod\u00e8les. L’objectif donn\u00e9 aux mannequins est de \u00ab\u00a0para\u00eetre riche\u00a0\u00bb pour mettre le doigt sur la fixation du statut dans la mode ainsi que la superficialit\u00e9. Pari r\u00e9ussi pour Beate Karlsson dont les clich\u00e9s et les vid\u00e9os du d\u00e9fil\u00e9 ont intrigu\u00e9 les r\u00e9seaux sociaux<\/a>.<\/p>\n

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La marque de mode bas\u00e9e \u00e0 Florence est reconnaissable parmi tant. 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