{"id":34057,"date":"2022-08-22T22:51:15","date_gmt":"2022-08-22T20:51:15","guid":{"rendered":"https:\/\/in-my-world.com\/40-trentetrois\/?p=34057"},"modified":"2022-08-23T21:29:03","modified_gmt":"2022-08-23T19:29:03","slug":"birkenstock-les-chaussures-tendances-qui-font-presque-lunanimite-cet-ete","status":"publish","type":"post","link":"https:\/\/in-my-world.com\/40-trentetrois\/birkenstock-les-chaussures-tendances-qui-font-presque-lunanimite-cet-ete\/","title":{"rendered":"Birkenstock : les chaussures qui font presque l’unanimit\u00e9 cet \u00e9t\u00e9"},"content":{"rendered":"

Sandales, claquettes, chaussures,… elles sont de retour dans le top tendance du moment : les Birkenstock. Alors que certains la trouvent d\u00e9mod\u00e9e, la Birkenstock a fait sa r\u00e9apparition pour cet \u00e9t\u00e9 2022.<\/h2>\n

Vous les voyez peut-\u00eatre partout : en ville, en campagne, \u00e0 plage ou m\u00eame en montagne. Sans que personne ne s’y attende, Birkenstock est revenue en top des tendances cette ann\u00e9e. Retour sur l’histoire d’une marque vieille de plusieurs si\u00e8cles.<\/p>\n

La naissance de Birkenstock<\/h3>\n

Birkenstock n’est pas n\u00e9e de la derni\u00e8re pluie ! Le nom de son fondateur, Johann Birkenstock<\/b>, \u00e9tait d\u00e9j\u00e0 inscrit sur les archives religieuses de la ville de Langen-Bergheim en 1774 en tant que \u00ab\u00a0cordonnier\u00a0\u00bb.<\/p>\n

Birkenstock est une v\u00e9ritable histoire de famille dont le savoir-faire et les secrets ont \u00e9t\u00e9 transmis au fil des g\u00e9n\u00e9rations. En 1896, Konrad Birkenstock est d\u00e9j\u00e0 \u00e0 la t\u00eate de deux magasins \u00e0 Francfort. C’est lui qui va cr\u00e9er la fameuse semelle anatomique flexible aka le \u00ab\u00a0lit de pied<\/b>\u00ab\u00a0. Inspir\u00e9e de la trace de pas naturelle laiss\u00e9e par notre pied sur le sable, cette semelle deviendra le facteur cl\u00e9 de la marque. Ainsi, Konrad va se consacrer \u00e0 la fabrication et \u00e0 la vente de ces semelles qui sont maintenant le fil conducteur de tous les produits Birkenstock.<\/p>\n

D\u00e8s 1925, la marque conna\u00eet un succ\u00e8s assez fulgurant. Une usine est donc achet\u00e9e puis agrandie \u00e0 Friedberg pour r\u00e9pondre aux nombreuses demandes. La marque fait tellement parler d’elle que Carl Birkenstock va proposer des formations hebdomadaires. Il y formera des milliers de sp\u00e9cialistes sur le th\u00e8me du pied.<\/p>\n

Enfin, vient la cr\u00e9ation de l’ic\u00f4ne en 1963 : la premi\u00e8re sandale \u00ab\u00a0Madrid\u00a0\u00bb<\/b>. Avec sa semelle int\u00e9rieure ergonomique, tr\u00e8s novatrice \u00e0 cette \u00e9poque, elle a un succ\u00e8s fou.<\/p>\n

C’est ainsi que la marque deviendra tr\u00e8s rapidement dans les ann\u00e9es suivantes, un acteur international dans le secteur de la chaussure.<\/p>\n

\"\"<\/a><\/p>\n

L’\u00e9volution de Birkenstock jusqu’\u00e0 aujourd’hui<\/h3>\n

Une des choses que Birkenstock revendique le plus (apr\u00e8s sa fameuse semelle), c’est son respect de l’environnement. En 1988, la marque utilisait d\u00e9j\u00e0 des colles respectueuses de l’environnement, preuve d’une responsabilit\u00e9 \u00e9cologique,<\/b>\u00a0nouvelle pour cette \u00e9poque. Les mati\u00e8res premi\u00e8res sont s\u00e9lectionn\u00e9es selon des ressources durables comme le li\u00e8ge, le cuir, le lin, la toile, la microfibre vegan ou encore le feutre de laine. La marque va m\u00eame se tourner vers une politique d’\u00e9nergie durable quelques ann\u00e9es apr\u00e8s, notamment en modernisant la production en tenant compte de crit\u00e8res \u00e9cologiques.<\/p>\n

Toujours en suivant sa ligne de conduite, la soci\u00e9t\u00e9 va s’ouvrir \u00e0 d’autres horizons comme l’habitat, l’environnement professionnel ou encore le mode de vie sain.<\/p>\n

La marque devenue de plus en plus pris\u00e9e et cela n’est pas pass\u00e9 inaper\u00e7u aux yeux du leader mondial du luxe : LVMH<\/b>. Depuis 2021<\/b>, Birkenstock a \u00e9t\u00e9 rachet\u00e9e par Bernard Arnault et fait d\u00e9sormais partie du groupe LVMH.<\/p>\n

Niveau collaboration, la marque allemande n’est pas non plus pass\u00e9e \u00e0 c\u00f4t\u00e9. Avec \u00e0 son actif Rick Owens, St\u00fcssy, Jil Sander, Manolo Blahnik<\/b> et pleins d’autres, nous avons aussi eu le droit \u00e0 une collaboration inattendue avec Dior<\/b>. Un reflet de l’alliance entre la fameuse marque allemande et les grandes maisons de luxe.<\/p>\n

Aujourd’hui, Birkenstock figure dans le top 5<\/b> des chaussures internationales et elle est l’une des marques allemandes les plus connues \u00e0 l’\u00e9tranger. Un classement bien m\u00e9rit\u00e9 !<\/p>\n

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Sandales, claquettes, chaussures,… elles sont de retour dans le top tendance du moment :…<\/p>\n","protected":false},"author":31,"featured_media":34059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[7,60],"tags":[1601],"yoast_head":"\nBirkenstock : les chaussures qui font presque l'unanimit\u00e9 cet \u00e9t\u00e9<\/title>\n<meta name=\"description\" content=\"Sandales, claquettes, chaussures,... elles sont de retour dans le top tendance du moment : les Birkenstock.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/in-my-world.com\/40-trentetrois\/birkenstock-les-chaussures-tendances-qui-font-presque-lunanimite-cet-ete\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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