{"id":33362,"date":"2022-07-06T16:42:49","date_gmt":"2022-07-06T14:42:49","guid":{"rendered":"https:\/\/in-my-world.com\/40-trentetrois\/?p=33362"},"modified":"2022-07-06T16:42:49","modified_gmt":"2022-07-06T14:42:49","slug":"concours-de-landam-quest-ce-que-cest-vraiment","status":"publish","type":"post","link":"https:\/\/in-my-world.com\/40-trentetrois\/concours-de-landam-quest-ce-que-cest-vraiment\/","title":{"rendered":"Concours de l’ANDAM : qu’est-ce que c’est vraiment ?"},"content":{"rendered":"

Rendez-vous incontournable de la mode, le concours de l’ANDAM a pour objectif de r\u00e9v\u00e9ler et soutenir les cr\u00e9ateurs de demain.<\/h2>\n

Ainsi, voil\u00e0 les origines et la vocation du concours de l’ANDAM, de m\u00eame que son importance dans le secteur de la mode.<\/p>\n

Sa cr\u00e9ation<\/h3>\n

L’Association Nationale pour le D\u00e9veloppement des Arts de la Mode aka l’ANDAM est fond\u00e9e en 1989 par Nathalie Dufour sous l’\u00e9gide de Pierre Berg\u00e9 qui sera ensuite succ\u00e9d\u00e9 par Guillaume Houz\u00e9. R\u00e9f\u00e9rence incontournable dans le milieu de la mode, ce concours est d’abord r\u00e9serv\u00e9 aux europ\u00e9ens r\u00e9sidents en France. C’est seulement en 2005 qu’il s’\u00e9tend aux candidatures internationales. Au fil du temps, l’ANDAM se lie avec de grands partenaires comme Chanel, Chlo\u00e9, Herm\u00e8s, Swarovski ou encore Yves Saint Laurent. Aujourd’hui, cela permet \u00e0 l’ANDAM d’avoir aussi un jury tr\u00e8s reconnu.<\/p>\n

Le concours<\/h3>\n

L’ANDAM est avant tout un concours pour soutenir et aider les marques, c’est l’une de ses premi\u00e8res vocations. Il ne s’agit pas seulement d’un prix qu’on brandit, ni d’une mention inscrite sur un papier. C’est l’objet d’une aide financi\u00e8re mais surtout d’un v\u00e9ritable accompagnement personnel. Le concours permet de rep\u00e9rer de nombreux talents \u00e9mergents et de leur apporter visibilit\u00e9 et d\u00e9veloppement.<\/p>\n

\u00ab\u00a0Alors que l\u2019industrie de la mode est confront\u00e9e \u00e0 des mutations sans pr\u00e9c\u00e9dent, l\u2019ANDAM a plus que jamais un r\u00f4le \u00e0 jouer pour faire \u00e9merger les talents qui feront la mode de demain. Je tiens \u00e0 rendre hommage \u00e0 Pierre Berg\u00e9, un homme de vision et de convictions qui a oeuvr\u00e9 sans faille depuis la cr\u00e9ation de l\u2019association pour lui assurer le rayonnement dont elle b\u00e9n\u00e9ficie aujourd\u2019hui et renforcer la place de Paris en tant que capitale mondiale de la mode.<\/em>\u00a0\u00bb Guillaume Houz\u00e9<\/h5>\n

Concernant les jurys, ils peuvent \u00eatre permanents ou invit\u00e9s. Cette ann\u00e9e nous avons pu retrouver Miren Arzalluz (directrice du Palais Galliera), Blanca Li (chor\u00e9graphe et r\u00e9alisatrice), Ibeyi (musiciennes) ou encore Abd Al Malik (rappeur, \u00e9crivain et r\u00e9alisateur). En tant que jurys permanents \u00e9taient pr\u00e9sents les pr\u00e9sidents et CEO de Saint Laurent, Chlo\u00e9 ou encore Balenciaga, Sidney Toledano (PDG LVMH Fashion Group) ou encore Delphine Viguier-Hovasse (directrice g\u00e9n\u00e9rale internationale de l’Or\u00e9al Paris). Des jurys d’une grande importance mais aussi venant d’horizons diff\u00e9rents. Ainsi, chacun peut amener sa pierre \u00e0 l’\u00e9difice en fonction de son parcours cr\u00e9atif et de son potentiel.<\/p>\n

Le prochain concours de l’ANDAM sera ouvert aux candidatures \u00e0 partir de janvier 2023.<\/p>\n

>> \u00c0 LIRE AUSSI | Paris Fashion Week 2022 : Les d\u00e9fil\u00e9s qu\u2019il ne fallait pas louper<\/a><\/h4>\n

Les prix<\/h3>\n

En 2022, l’ANDAM atteint une dotation globale de 600 000\u20ac, une premi\u00e8re depuis sa cr\u00e9ation. Cette ann\u00e9e ce sont 5 prix qui ont \u00e9t\u00e9 d\u00e9cern\u00e9s :<\/p>\n

– Grand Prix de l’ANDAM :<\/u><\/strong> ce prix est attribu\u00e9 \u00e0 un cr\u00e9ateur souhaitant s\u2019implanter durablement \u00e0 Paris, et contribuer au dynamisme de la sc\u00e8ne parisienne et de l\u2019industrie franc\u0327aise. Le gagnant se voit attribuer une somme de 300 000\u20ac ainsi qu’un accompagnement d’une dur\u00e9e de 1 an par Bruno Pavlovsky, Pre\u0301sident des Activite\u0301s Mode de Chanel.<\/p>\n

Ann\u00e9e 2022: prix d\u00e9cern\u00e9 \u00e0 BOTTER\u00a0<\/em><\/p>\n

– Grand Prix – Prix Sp\u00e9cial :<\/u><\/strong> le gagnant se voit attribuer une somme de 100 000\u20ac ainsi que le m\u00eame accompagnement par Bruno Pavlovsky.<\/p>\n

Ann\u00e9e 2022: prix d\u00e9cern\u00e9 \u00e0 Robert Wun<\/em><\/p>\n

– Prix Pierre Berg\u00e9 :<\/u>\u00a0ce prix est d\u00e9cern\u00e9 \u00e0 une\u00a0jeune entreprise fran\u00e7aise lui permettant de se de\u0301velopper et de rayonner sur la sc\u00e8ne internationale. Elle se voit attribuer une somme de 100 000\u20ac et un accompagnement de 1 an par Stefano Martinetto, Fondateur et PDG de Tomorrow.<\/p>\n

Ann\u00e9e 2022: prix d\u00e9cern\u00e9 \u00e0 Bluemarble<\/em><\/p>\n

– Prix accessoires de mode :<\/u><\/strong> la marque gagne la somme de 50 000\u20ac ainsi que le parrainage de Fr\u00e9deric Maus, Directeur G\u00e9n\u00e9ral de WSN.<\/p>\n

Ann\u00e9e 2022: prix d\u00e9cern\u00e9 \u00e0 Dolly Cohen<\/em><\/p>\n

– Prix de l’innovation :<\/u><\/strong> ce prix est dirig\u00e9 vers les entrepreneurs et start-up franc\u0327aises ou internationales qui souhaitent de\u0301velopper leur projet en France. Elles doivent savoir offrir des solutions technologiques innovantes dans les domaines de la conception, de la production et de l\u2019exp\u00e9rience client permettant le de\u0301veloppement d\u2019une mode responsable et transparente. Le montant de la r\u00e9compense s’\u00e9l\u00e8ve \u00e0 50 000\u20ac et\u00a0b\u00e9n\u00e9ficie d’un accompagnement d\u2019une dur\u00e9e d\u2019un an avec Yann Gozlan, fondateur et Pr\u00e9sident de Creative Valley.<\/p>\n

\n
\n
\n
\n

Ann\u00e9e 2022: prix d\u00e9cern\u00e9 \u00e0 Ever Dye, qui a re\u00e7u en plus une dotation de 70 000\u20ac.\u00a0<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Rendez-vous incontournable de la mode, le concours de l’ANDAM a pour objectif de r\u00e9v\u00e9ler…<\/p>\n","protected":false},"author":31,"featured_media":33363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[7],"tags":[2348,2350,1963,2351,2352,2349],"yoast_head":"\nConcours de l'ANDAM : qu'est-ce que c'est vraiment ?<\/title>\n<meta name=\"description\" content=\"Rendez-vous incontournable de la mode, le concours de l'ANDAM a pour objectif de r\u00e9v\u00e9ler et soutenir les cr\u00e9ateurs de demain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/in-my-world.com\/40-trentetrois\/concours-de-landam-quest-ce-que-cest-vraiment\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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