{"id":31518,"date":"2022-04-28T18:11:27","date_gmt":"2022-04-28T16:11:27","guid":{"rendered":"https:\/\/in-my-world.com\/40-trentetrois\/?p=31518"},"modified":"2022-05-01T16:14:47","modified_gmt":"2022-05-01T14:14:47","slug":"nike-la-marque-va-sortir-lispa-link-une-paire-totalement-personnalisable","status":"publish","type":"post","link":"https:\/\/in-my-world.com\/40-trentetrois\/nike-la-marque-va-sortir-lispa-link-une-paire-totalement-personnalisable\/","title":{"rendered":"Nike : la marque va sortir l’ISPA Link, une paire totalement personnalisable"},"content":{"rendered":"

La marque au swoosh a r\u00e9cemment communiqu\u00e9 sur la ISPA Link et la Link Axis, deux paires de sneakers m\u00ealant d\u00e9veloppement durable et personnalisation.<\/h2>\n

Nike travaille sur sa d\u00e9marche de conception circulaire en d\u00e9voilant deux futures paires, la ISPA Link et la Link Axis. C’est l’un des d\u00e9fis majeurs les plus abord\u00e9s par les grandes marques de sport ces derniers temps : le d\u00e9veloppement durable. Nike n’est pas sur le dossier depuis la veille seulement. Cela fait d\u00e9j\u00e0 une trentaine d’ann\u00e9es que la marque multiplie les efforts au service de la plan\u00e8te avec l’utilisation de mat\u00e9riaux \u00e0 faible impact, mais aussi avec des articles faits de mat\u00e9riaux recycl\u00e9s (Alphafly Next Nature, les collections Move to Zero 2022). Nike veut maintenant passer au niveau sup\u00e9rieur, en\u00a0adoptant les principes de conception circulaire comme mantras cr\u00e9atifs.<\/p>\n

<\/span>\"Nike-ISPA-Link\"<\/a>

Nike ISPA Link<\/p><\/figure>

<\/span>\"Nike-ISPA-Link\"<\/a><\/figure>
<\/span>\"\"<\/a><\/figure>
<\/span>\"\"<\/a><\/figure><\/div><\/div><\/div>\n

Les \u00e9quipes de chez Nike en charge du projet ISPA ont alors\u00a0examin\u00e9 le principe de conception circulaire du \u00ab\u00a0d\u00e9montage\u00a0\u00bb. Par l\u00e0, Nike \u00e9voque la possibilit\u00e9 de d\u00e9monter facilement un produit pour recycler son contenu, l’un des principes les plus difficiles \u00e0 mettre en \u0153uvre dans la conception des chaussures. Le probl\u00e8me premier des chaussures actuelles \u00e9tant la colle, le but a \u00e9t\u00e9 de cr\u00e9er une paire de chaussures pouvant \u00eatre d\u00e9mont\u00e9e. Cela r\u00e9duit alors l’empreinte carbone du produit et ouvre de nouvelles possibilit\u00e9s pour son cycle de vie.\u00a0ISPA (Improvise; Scavenge; Protect; Adapt) est une philosophie de conception qui met les cr\u00e9ateurs au d\u00e9fi d’exp\u00e9rimenter, de briser les codes et de r\u00e9inventer les produits.<\/p>\n

<\/span>\"\"<\/a>

Nike ISPA Link Axis<\/p><\/figure>

<\/span>\"\"<\/a><\/figure>
<\/span>\"Nike-ISPA-Link\"<\/a><\/figure><\/div><\/div><\/div>\n

Il ne s’agit cependant pas que d’une paire s\u00e9parable, mais bien de deux. Pr\u00e9vue pour juin prochain, la ISPA Link est dot\u00e9e d\u2019un upper en Knit et d\u2019une semelle en TPU recycl\u00e9e.\u00a0Dans son communiqu\u00e9<\/a>, Nike explique avoir fait tester le mod\u00e8le \u00e0 des athl\u00e8tes pendant 200 heures sans rencontrer de probl\u00e8mes de s\u00e9paration, mais avec un bon confort et une bonne stabilit\u00e9. Une fois la paire us\u00e9e, il est tr\u00e8s facile de s\u00e9parer ces deux parties pour les recycler s\u00e9par\u00e9ment. D’un point de vue de construction, Nike annonce produire une paire enti\u00e8re en huit minutes seulement, l’absence de colle permettant un gain de temps dans les usines.\u00a0La Nike ISPA Link Axis, elle, arrivera durant le d\u00e9but de l’ann\u00e9e 2023. Destin\u00e9e \u00e0 un plus grand public, cette derni\u00e8re poss\u00e8de un upper en Flyknit \u00e0 100% de polyester recycl\u00e9.<\/p>\n

\"\"
Nike Presto Clip 2003<\/div><\/a>\"\"
Nike Zvezdochka 2005<\/div><\/a><\/div>\n

Pour ces paires, Nike a pu b\u00e9n\u00e9ficier de ses archives, en s’inspirant de la\u00a0Nike Presto Clip de 2003, ainsi que de la\u00a0Zvezdochka de 2005, cr\u00e9\u00e9e par le designer industriel Marc Newson. \u00c0 travers les deux prochaines ISPA Link, Nike y voit une potentiel concret d’\u00e9cologie et de d\u00e9veloppement durable. Le cot\u00e9 fonctionnel notoire des paires laisse imaginer les multitudes de combinaisons probablement possibles en terme de personnalisation.<\/p>\n

La Nike ISPA Link sera disponible en juin tandis que la Nike ISPA Link Axis arrivera d\u00e9but 2023 chez Nike.<\/p>\n","protected":false},"excerpt":{"rendered":"

La marque au swoosh a r\u00e9cemment communiqu\u00e9 sur la ISPA Link et la Link…<\/p>\n","protected":false},"author":20,"featured_media":31530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[60],"tags":[55],"yoast_head":"\nNike : la marque va sortir l'ISPA Link, une paire totalement personnalisable<\/title>\n<meta name=\"description\" content=\"Nike a r\u00e9cemment communiqu\u00e9 sur la ISPA Link et la Link Axis, deux paires de sneakers m\u00ealant d\u00e9veloppement durable et personnalisation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/in-my-world.com\/40-trentetrois\/nike-la-marque-va-sortir-lispa-link-une-paire-totalement-personnalisable\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" 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