{"id":30770,"date":"2022-04-09T16:06:43","date_gmt":"2022-04-09T14:06:43","guid":{"rendered":"https:\/\/in-my-world.com\/40-trentetrois\/?p=30770"},"modified":"2022-04-09T16:07:34","modified_gmt":"2022-04-09T14:07:34","slug":"revengex-la-marque-francaise-face-cachee","status":"publish","type":"post","link":"https:\/\/in-my-world.com\/40-trentetrois\/revengex-la-marque-francaise-face-cachee\/","title":{"rendered":"Revengex : la marque fran\u00e7aise face cach\u00e9e"},"content":{"rendered":"

Bien qu’anonymes, les cr\u00e9ateurs de Revengex souhaitent s’exprimer \u00e0 travers des collections inspir\u00e9es par le streetwear am\u00e9ricain, le monde du rap et l\u2019art en g\u00e9n\u00e9ral.<\/h2>\n

Lanc\u00e9 en mai 2021, Revengex est n\u00e9 d’un groupe de potes qui pr\u00f4ne la mise en avant de leur univers. Un univers sombre li\u00e9 \u00e0 la mort, aux squelettes, le tout dans un style cartoonesque. Et pour cause, le groupe n’affiche pas son visage, ne laissant l’expression qu’\u00e0 leurs produits \u00e0 travers des drops bien marqu\u00e9s. Tous leurs drops sont li\u00e9s \u00e0 une histoire, et chaque drop repr\u00e9sente un chapitre \u00e0 la fois.<\/p>\n

Les designs sont reconnaissables par leurs personnages, les mises en sc\u00e8ne associ\u00e9es ainsi que leur univers (la mort, l’amour, la rennaissance…). Cette ann\u00e9e, deux drops sont d\u00e9j\u00e0 sortis (Welcome to Hell<\/em> en janvier, et R\u00e9surrection<\/em> le 6 avril dernier), et deux autres sont pr\u00e9vus.\u00a0Les designs sont \u00e9galement toujours graphiques, avec une conception tr\u00e8s travaill\u00e9e ce qui justifie le stock limit\u00e9 de pi\u00e8ces, chacune num\u00e9rot\u00e9e de 0 \u00e0 100. Les coupes oversize et lourdes sont inspir\u00e9es de la qualit\u00e9 fa\u00e7on Virgil Abloh, Demna et Kanye West.<\/p>\n

<\/span>\"Revengex-studio\"<\/div><\/a><\/div>
<\/span>\"Revengex-studio\"<\/div><\/a><\/div>
<\/span>\"Revengex-studio\"<\/div><\/a><\/div><\/div><\/div>\n
<\/span>\"Revengex-studio\"<\/div><\/a><\/div>
<\/span>\"Revengex-studio\"<\/div><\/a><\/div>
<\/span>\"Revengex-studio\"<\/div><\/a><\/div><\/div><\/div>\n

Un constat a \u00e9t\u00e9 fait par le groupe, ce qui l’a motiv\u00e9 \u00e0 cr\u00e9er Revengex : en France, peu de marques jeunes sont repr\u00e9sent\u00e9es, et tr\u00e8s peu de magasins ayant un large choix proposent ces marques.\u00a0Revengex veut faire changer les choses. M\u00eame en tant que tr\u00e8s jeune marque, les objectifs du label rel\u00e8vent du r\u00eave et sont ambitieux. La marque mise sur la qualit\u00e9 et sur la cr\u00e9ation, en t\u00e9moigne par exemple sa collaboration avec AZUR, un merch m\u00e9langeant son univers et celui de l’artiste. Il s’agit de r\u00e9ellement pousser \u00e0 porter les produits quotidiennement, au lieu de ne les acheter qu’en signe de soutien \u00e9conomique.<\/p>\n

<\/span>\"Revengex-studio\"<\/a>

Merch AZUR<\/p><\/figure>

<\/span>\"Revengex-studio\"<\/a>

Merch AZUR<\/p><\/figure>

<\/span>\"Revengex-studio\"<\/a>

Merch AZUR<\/p><\/figure>

<\/span>\"Revengex-studio\"<\/a>

Merch AZUR<\/p><\/figure>

<\/span>\"Revengex-studio\"<\/a>

Merch AZUR<\/p><\/figure><\/div><\/div><\/div>\n

Une marque connect\u00e9e et ambitieuse<\/h3>\n

Chaque v\u00eatement que Revengex produit est li\u00e9 \u00e0 un NFT. Cette dimension crypto correspond \u00e0 l’identit\u00e9 du groupe de cr\u00e9ateurs, car cette derni\u00e8re touche \u00e0 tout ce qui est li\u00e9 \u00e0 internet. Pour le consommateur, cela permet d’authentifier le v\u00eatement et pour la marque, de voir qui en est le d\u00e9tenteur actuel m\u00eame si il y a revente, et de num\u00e9roter le v\u00eatement dans la blockchain. Revengex compte sur la prise de valeur de ces NFT au fur et \u00e0 mesure que la marque se d\u00e9veloppe. Elle accepte d’ailleurs les paiements en cryptomonnaie sur son site.<\/p>\n

Dans le futur, Revengex souhaite mettre en oeuvre toutes ses id\u00e9es, comme la cr\u00e9ation de sneakers Revengex, de pi\u00e8ces uniques int\u00e9gr\u00e9es \u00e0 leurs collections. \u00c9galement, la marque compte d\u00e9passer la barri\u00e8re du textile, faire bouger le streetwear fran\u00e7ais en organisant \u00e9v\u00e9nements, soir\u00e9es, festivals, pop-up \u00e0 travers le pays afin de d\u00e9velopper son lien avec le milieu de la musique (playlist sur leur site, collabs…).<\/p>\n

Le deuxi\u00e8me drop Resurrection<\/em><\/strong> de Revengex, tout fra\u00eechement sorti\u00a0est d\u00e9j\u00e0 sold out, mais n’oubliez pas de vous inscrire ici<\/a> pour \u00eatre au courant des prochains drops !<\/p>\n","protected":false},"excerpt":{"rendered":"

Bien qu’anonymes, les cr\u00e9ateurs de Revengex souhaitent s’exprimer \u00e0 travers des collections inspir\u00e9es par…<\/p>\n","protected":false},"author":20,"featured_media":30796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[7],"tags":[2206],"yoast_head":"\nRevengex : la marque fran\u00e7aise face cach\u00e9e<\/title>\n<meta name=\"description\" content=\"Revengex exprimer sa cr\u00e9ativit\u00e9 \u00e0 travers des collections inspir\u00e9es par le streetwear am\u00e9ricain, le monde du rap et l\u2019art en g\u00e9n\u00e9ral.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/in-my-world.com\/40-trentetrois\/revengex-la-marque-francaise-face-cachee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" 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