{"id":30276,"date":"2022-03-24T19:16:48","date_gmt":"2022-03-24T17:16:48","guid":{"rendered":"https:\/\/in-my-world.com\/40-trentetrois\/?p=30276"},"modified":"2022-03-25T16:45:37","modified_gmt":"2022-03-25T14:45:37","slug":"crypto-quand-les-crypto-utilisent-le-sport-comme-catalyseur","status":"publish","type":"post","link":"https:\/\/in-my-world.com\/40-trentetrois\/crypto-quand-les-crypto-utilisent-le-sport-comme-catalyseur\/","title":{"rendered":"Crypto : quand les cryptos utilisent le sport comme catalyseur"},"content":{"rendered":"<h2><strong>Le monde de la crypto cherche \u00e0 \u00eatre de plus en plus pr\u00e9sent dans notre environnement. Mais pourquoi le sport repr\u00e9sente un bon catalyseur pour son expansion ?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">On a vu pendant ces deux derni\u00e8res ann\u00e9es, une vague d\u00e9ferlante de sponsorisations et autres partenariats entre de grandes entreprises du sport et celles issues du Web3, dont notamment du monde de la crypto. Ces partenariats se font de diff\u00e9rentes fa\u00e7ons.<\/span><\/p>\n<h3><strong>Sponsoriser un stade<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">De nombreux stades, notamment aux \u00c9tats-Unis, ont \u00e9t\u00e9 renomm\u00e9s pour porter le nom de plateformes d&rsquo;\u00e9changes de cryptos. C\u2019est le cas par exemple du stade de l\u2019\u00e9quipe NBA des Miami Heat. Autrefois, l\u2019American Airlines Arena, il se nomme d\u00e9sormais le FTX Arena. FTX est une plateforme d\u2019\u00e9change de cryptomonnaie. On peut citer d\u2019autres exemples comme le stade des Los Angeles Lakers qui se nomme aujourd&rsquo;hui Crypto.com Arena.\u00a0<\/span><\/p>\n<h3><strong>Sponsoriser une \u00e9quipe<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Que cela soit aux Etats-Unis ou sur le vieux continent, on trouve des \u00e9quipes, des \u00e9curies de sports m\u00e9caniques sponsoris\u00e9es par des marques de la cryptosph\u00e8re. Souvent, ce sont les plateformes d&rsquo;\u00e9changes qui sponsorisent mais on trouve aussi directement des cryptos qui occupent cette place. Ces cryptos sont souvent des grands projets du Web3 bien connus du public averti. C\u2019est le cas du FC Barcelone qui a pour sponsor Chiliz. Ce dernier est la crypto de la plateforme de jeux de sport\u00a0 <a href=\"https:\/\/www.socios.com\/\">Socios.com.\u00a0<\/a> Une plateforme sociale de supporters avec les caract\u00e9ristiques du Web3 (NFT, gains\/pertes d\u2019argent, etc).\u00a0<\/span><\/p>\n<h4 style=\"text-align: center;\">&gt;&gt; \u00c0 LIRE AUSSI | <a href=\"https:\/\/in-my-world.com\/40-trentetrois\/crypto-pourquoi-elles-ont-explose-en-2021\/\" target=\"_blank\" rel=\"noopener\">Crypto : pourquoi elles ont explos\u00e9 en 2021 ?<\/a><\/h4>\n<h3><strong>Sponsoriser une comp\u00e9tition ou un championnat<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Cette id\u00e9e n\u2019est pas nouvelle. En effet, le premier partenariat officiel entre la cryptosph\u00e8re et le monde du sport \u00e9tait en 2014 entre Bitpay, plateforme d&rsquo;\u00e9change am\u00e9ricaine, et St. Petersburg Bowl, une comp\u00e9tition de football universitaire am\u00e9ricaine. Depuis les partenariats se multiplient. Aujourd&rsquo;hui des championnats comme l\u2019UFC ou bien la Formule 1 sont sponsoris\u00e9s par des entit\u00e9s du Web3. <\/span><span style=\"font-weight: 400;\">On a appris r\u00e9cemment que la FIFA a sign\u00e9 un contrat avec Crypto.com pour sponsoriser la prochaine coupe du monde qui se tiendra au Qatar en 2022.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il y a d\u2019autres aspects qui lient la cryptosph\u00e8re au monde sportif. Notamment les plateformes de paris sportifs o\u00f9 l\u2019on peut placer des paris en crypto. <\/span><span style=\"font-weight: 400;\">On voit aussi des sportifs de diff\u00e9rents sports \u00eatre r\u00e9mun\u00e9r\u00e9s en cryptos. On a vu Lionel Messi accepter une partie de son salaire en PSG Fan Token. Beaucoup de jeunes sportifs cherchent \u00e9galement \u00e0 obtenir une partie ou la totalit\u00e9 de leur salaire en crypto. Mais les contrats de sponsors restent le principal moyen de promouvoir la cryptosph\u00e8re \u00e0 travers le sport.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le monde de la crypto cherche \u00e0 \u00eatre de plus en plus pr\u00e9sent dans&hellip;<\/p>\n","protected":false},"author":33,"featured_media":30283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[106],"tags":[1055],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crypto : quand les cryptos utilisent le sport comme catalyseur<\/title>\n<meta name=\"description\" content=\"Le monde de la crypto cherche \u00e0 \u00eatre de plus en plus pr\u00e9sent dans notre environnement et le sport. 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