{"id":30089,"date":"2022-03-19T21:20:42","date_gmt":"2022-03-19T19:20:42","guid":{"rendered":"https:\/\/in-my-world.com\/40-trentetrois\/?p=30089"},"modified":"2022-03-20T14:15:24","modified_gmt":"2022-03-20T12:15:24","slug":"awge-une-nouvelle-collaboration-avec-mercedes-benz","status":"publish","type":"post","link":"https:\/\/in-my-world.com\/40-trentetrois\/awge-une-nouvelle-collaboration-avec-mercedes-benz\/","title":{"rendered":"AWGE : une nouvelle collaboration avec Mercedes-Benz"},"content":{"rendered":"<h2>C&rsquo;est par l&rsquo;interm\u00e9diaire de son label cr\u00e9atif AWGE que le tr\u00e8s influent A$AP Rocky collabore aujourd&rsquo;hui avec le g\u00e9ant de l&rsquo;automobile Mercedes-Benz.<\/h2>\n<p>AWGE est plein de myst\u00e8res jusqu&rsquo;\u00e0 la signification m\u00eame de son sigle. Agence cr\u00e9ative fond\u00e9e par A$AP Rocky en 2014, elle compte dans ses rangs de nombreux artistes tels que Playboi Carti, Slowthai ou encore Hector Delagado. AWGE se d\u00e9cline aujourd&rsquo;hui sous plusieurs formes, en proposant de la musique, de la vid\u00e9o avec les <a href=\"https:\/\/www.youtube.com\/watch?v=3WslDlXv5U0\" target=\"_blank\" rel=\"noopener\"><em>\u00ab\u00a0AWGE DVD\u00a0\u00bb<\/em><\/a><em>, <\/em>et enfin un aspect mode et design. Derni\u00e8rement, on a pu voir dans le clip <a href=\"https:\/\/www.youtube.com\/watch?v=4LRJoKWgT9U\" target=\"_blank\" rel=\"noopener\"><em>\u00ab\u00a0Arya\u00a0\u00bb <\/em><\/a>d&rsquo;A$AP Rocky et Nigo des pi\u00e8ces AWGE x Gucci et aujourd&rsquo;hui le label collabore avec un nouveau g\u00e9ant dans son domaine : Mercedes-Benz.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/CbLOpc5pGKs\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/tv\/CbLOpc5pGKs\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by AWGE (@awgenization)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>Ce n&rsquo;est pas la premi\u00e8re fois que Mercedes travaille avec le natif d&rsquo;Harlem. D\u00e9j\u00e0 en 2017, Pretty Flacko \u00e9tait \u00e0 l&rsquo;affiche de la campagne \u00ab\u00a0Grow up : Get a job\u00a0\u00bb dans laquelle le rappeur rendait hommage \u00e0 son fr\u00e8re Ricky tu\u00e9 par balles \u00e0 l&rsquo;\u00e2ge de 20 ans.<\/p>\n<h4 style=\"text-align: center;\">&gt;&gt; \u00c0 LIRE AUSSI | <a href=\"https:\/\/in-my-world.com\/40-trentetrois\/rap-us-les-10-albums-les-plus-influents-de-cette-decennie\/\" target=\"_blank\" rel=\"noopener\">Rap US : les 10 albums les plus influents de cette d\u00e9cennie<\/a><\/h4>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/puT_j4ygXVk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>L&rsquo;historique entre Rocky et Mercedes ne s&rsquo;arr\u00eate pas l\u00e0 ! En effet, la marque allemande est cit\u00e9e dans plusieurs de ses morceaux. Notamment \u00e0 ses d\u00e9buts en 2011 avec sa mixtape aujourd&rsquo;hui classique <em>\u00ab\u00a0LIVE.LOVE.A$AP\u00a0\u00bb.<\/em><\/p>\n<h5 style=\"text-align: center;\"><em>\u00ab\u00a0Bitches in, couple lady friends countin&rsquo; Benjamins<\/em><br \/>\n<em>Spinners spin on them twenty twins, that Mercedes Benz\u00a0\u00bb<\/em><\/h5>\n<h5 style=\"text-align: center;\">A$AP Rocky <em>\u00ab\u00a0Wassup\u00a0\u00bb<\/em>, 2011.<\/h5>\n<p>Enfin, on apercevra la marque dans certains des clips vid\u00e9os accompagnant la sortie de l&rsquo;album <em>\u00ab\u00a0Testing\u00a0\u00bb<\/em>. Que ce soit dans <a href=\"https:\/\/www.youtube.com\/watch?v=Kbj2Zss-5GY\" target=\"_blank\" rel=\"noopener\"><em>\u00ab\u00a0Praise the Lord (Da shine)\u00a0\u00bb<\/em><\/a> en featuring avec Skepta o\u00f9 les 2 artistes cracheront leur flow devant une Mercedes lors d&rsquo;un tableau dans un garage, o\u00f9 dans<em><a href=\"https:\/\/www.youtube.com\/watch?v=7i2Y44vXRZw\" target=\"_blank\" rel=\"noopener\"> \u00ab\u00a0Gunz N Butter\u00a0\u00bb<\/a>, <\/em>o\u00f9 on verra Rocky sur le toit d&rsquo;une SLC 500 customis\u00e9e aux couleurs de l&rsquo;album. Enfin, on retrouvera sur sc\u00e8ne cette m\u00eame voiture pour la sc\u00e9nographie du <em>\u00ab\u00a0Injured Generation Tour\u00a0\u00bb<\/em>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-30104 size-full\" src=\"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2022\/03\/AAP-Rocky-Gunz-n-butter.jpg\" alt=\"A$AP-Rocky-Gunz-n-butter\" width=\"958\" height=\"684\" srcset=\"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2022\/03\/AAP-Rocky-Gunz-n-butter.jpg 958w, https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2022\/03\/AAP-Rocky-Gunz-n-butter-500x357.jpg 500w, https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2022\/03\/AAP-Rocky-Gunz-n-butter-768x548.jpg 768w, https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2022\/03\/AAP-Rocky-Gunz-n-butter-585x418.jpg 585w\" sizes=\"(max-width: 958px) 100vw, 958px\" \/><\/p>\n<p>Pour cette premi\u00e8re collection textile entre AWGE et Mercedes, seulement sept pi\u00e8ces sont disponibles pour le moment. On retrouve des pi\u00e8ces estampill\u00e9es AWGE et Mercedes dans des tons blancs et noirs comme des ensembles de suv\u00eatement, des longsleeves ainsi qu&rsquo;une casquette. On a pu apercevoir d&rsquo;autres pi\u00e8ces comme un bomber et un pant que l&rsquo;on esp\u00e8re retrouver dans un second drop.<\/p>\n<p>Les pi\u00e8ces se sont d\u00e9voil\u00e9es au travers d&rsquo;un shooting minimaliste avec en star une Mercedes-Benz F 200 Imagination, une concept car qui avait \u00e9t\u00e9 initialement pr\u00e9sent\u00e9e au salon de l&rsquo;automobile de Paris en 1996.<\/p>\n<div data-sliderid=\"48437\" id=\"penci-post-gallery__48437\" class=\"penci-post-gallery-container single-slider column-3\" data-height=\"200\" data-margin=\"3\"><div class=\"penci-owl-carousel swiper penci-owl-carousel-slider penci-nav-visible\" data-auto=\"true\" data-lazy=\"true\"><div class=\"swiper-wrapper\"><figure class=\"swiper-slide\"><a class=\"penci-gallery-ite item-gallery-single-slider item-link-relative\" href=\"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2022\/03\/Awge-Mercedes-Pic-7.jpg\"><span class=\"penci-isotope-padding\" style=\"padding-bottom:124.62962963%;\"><\/span><img decoding=\"async\" src=\"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2022\/03\/Awge-Mercedes-Pic-7.jpg\" alt=\"Awge-Mercedes\" title=\"Awge-Mercedes-Pic-7\"><\/a><\/figure><figure class=\"swiper-slide\"><a class=\"penci-gallery-ite item-gallery-single-slider item-link-relative\" href=\"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2022\/03\/Awge-Mercedes-Pic-6.jpg\"><span class=\"penci-isotope-padding\" style=\"padding-bottom:124.81481481%;\"><\/span><img decoding=\"async\" src=\"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2022\/03\/Awge-Mercedes-Pic-6.jpg\" alt=\"Awge-Mercedes\" title=\"Awge-Mercedes-Pic-6\"><\/a><\/figure><figure class=\"swiper-slide\"><a class=\"penci-gallery-ite item-gallery-single-slider item-link-relative\" href=\"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2022\/03\/Awge-Mercedes-Pic-5.jpg\"><span class=\"penci-isotope-padding\" style=\"padding-bottom:124.81481481%;\"><\/span><img decoding=\"async\" src=\"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2022\/03\/Awge-Mercedes-Pic-5.jpg\" alt=\"Awge-Mercedes\" title=\"Awge-Mercedes-Pic-5\"><\/a><\/figure><figure class=\"swiper-slide\"><a class=\"penci-gallery-ite item-gallery-single-slider item-link-relative\" href=\"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2022\/03\/Awge-Mercedes-Pic-4.jpg\"><span class=\"penci-isotope-padding\" style=\"padding-bottom:124.81481481%;\"><\/span><img decoding=\"async\" src=\"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2022\/03\/Awge-Mercedes-Pic-4.jpg\" alt=\"Awge-Mercedes\" title=\"Awge-Mercedes-Pic-4\"><\/a><\/figure><figure class=\"swiper-slide\"><a class=\"penci-gallery-ite item-gallery-single-slider item-link-relative\" href=\"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2022\/03\/Awge-Mercedes-Pic-3.jpg\"><span class=\"penci-isotope-padding\" style=\"padding-bottom:124.81481481%;\"><\/span><img decoding=\"async\" src=\"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2022\/03\/Awge-Mercedes-Pic-3.jpg\" alt=\"Awge-Mercedes\" title=\"Awge-Mercedes-Pic-3\"><\/a><\/figure><figure class=\"swiper-slide\"><a class=\"penci-gallery-ite item-gallery-single-slider item-link-relative\" href=\"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2022\/03\/Awge-Mercedes-Pic-2.jpg\"><span class=\"penci-isotope-padding\" style=\"padding-bottom:124.72222222%;\"><\/span><img decoding=\"async\" src=\"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2022\/03\/Awge-Mercedes-Pic-2.jpg\" alt=\"Awge-Mercedes\" title=\"Awge-Mercedes-Pic-2\"><\/a><\/figure><\/div><\/div><\/div>\n<p>Retrouvez la collaboration entre AWGE et Mercedes Benez en pre-order sur le site internet d&rsquo;<a href=\"https:\/\/awge.com\/home\" target=\"_blank\" rel=\"noopener\">AWGE<\/a>. Cette derni\u00e8re devrait \u00eatre \u00e9galement disponible dans les boutiques <a href=\"https:\/\/www.instagram.com\/pacsun\/?hl=fr\" target=\"_blank\" rel=\"noopener\">pacsun<\/a> dans les semaines \u00e0 venir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C&rsquo;est par l&rsquo;interm\u00e9diaire de son label cr\u00e9atif AWGE que le tr\u00e8s influent A$AP Rocky&hellip;<\/p>\n","protected":false},"author":29,"featured_media":30101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[7],"tags":[1163,369,1357,2173],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AWGE : une nouvelle collaboration avec Mercedes-Benz<\/title>\n<meta name=\"description\" content=\"C&#039;est par l&#039;interm\u00e9diaire de son label cr\u00e9atif AWGE qu&#039;A$AP Rocky collabore 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