{"id":28024,"date":"2022-01-21T20:18:07","date_gmt":"2022-01-21T18:18:07","guid":{"rendered":"https:\/\/in-my-world.com\/40-trentetrois\/?p=28024"},"modified":"2022-01-22T12:56:48","modified_gmt":"2022-01-22T10:56:48","slug":"guess-eli-russell-rejoint-la-marque-pour-un-rebrand","status":"publish","type":"post","link":"https:\/\/in-my-world.com\/40-trentetrois\/guess-eli-russell-rejoint-la-marque-pour-un-rebrand\/","title":{"rendered":"Guess : Eli Russell rejoint la marque pour un rebrand"},"content":{"rendered":"<h2>Guess USA se pr\u00e9pare \u00e0 un rebranding et d\u00e9cide de faire appel \u00e0 Eli Russell.<\/h2>\n<p>Strat\u00e9gie de marketing consistant \u00e0 modifier le nom ou le logo d&rsquo;une entreprise, le rebranding actualise ou d\u00e9veloppe une image d&rsquo;entreprise. C&rsquo;est donc dans cette optique que GUESS USA a fait appel \u00e0 Eli Russell, loin d&rsquo;\u00eatre novice puisqu&rsquo;il a d\u00e9j\u00e0 travaill\u00e9 avec un large \u00e9ventail de talents convoit\u00e9s tels que Kanye West ou encore Lady Gaga. En collaborant avec le designer, l\u2019objectif de GUESS USA est de <em>\u00ab r\u00e9tablir qui nous sommes en tant qu\u2019entreprise \u00bb<\/em>, selon Nicolai Marciano, chef de la division GUESS USA.<\/p>\n<h4 style=\"text-align: center;\">&gt;&gt; LIRE AUSSI | <a href=\"https:\/\/in-my-world.com\/40-trentetrois\/y-project-le-surprenant-defile-de-glenn-martens-pour-la-fashion-week\/\" target=\"_blank\" rel=\"noopener\">Le surprenant d\u00e9fil\u00e9 de Y\/Project pour la Fashion Week<\/a><\/h4>\n<p>La prochaine collection s&rsquo;inspire des archives de la marque avec des vestes en jean vieillies, des blazers en cuir \u00e0 franges et des corsets en daim orn\u00e9s. Elle puise aussi dans cet imaginaire am\u00e9ricain, avec un twist sexy. \u00ab\u00a0Le genre de pi\u00e8ces que vous trouveriez dans des boutiques artisanales de bord de route en Am\u00e9rique.\u00a0\u00bb si l&rsquo;on en croit Nicolai Marciano.<\/p>\n<p>Le d\u00e9taillant milanais Slam Jam devrait \u00eatre le partenaire de distribution de la collection, avec une sortie pr\u00e9vue pour l&rsquo;automne 2022.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-28025 size-large\" src=\"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2022\/01\/272075783_505461327667986_33501264095535297_n-820x1024.jpg\" alt=\"guess-usa-Eli-Russel\" width=\"820\" height=\"1024\" srcset=\"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2022\/01\/272075783_505461327667986_33501264095535297_n-820x1024.jpg 820w, https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2022\/01\/272075783_505461327667986_33501264095535297_n-401x500.jpg 401w, 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