{"id":27330,"date":"2022-01-06T15:01:57","date_gmt":"2022-01-06T13:01:57","guid":{"rendered":"https:\/\/in-my-world.com\/40-trentetrois\/?p=27330"},"modified":"2022-01-06T15:01:57","modified_gmt":"2022-01-06T13:01:57","slug":"sneakers-linfluence-de-la-nba-et-du-basket-ball","status":"publish","type":"post","link":"https:\/\/in-my-world.com\/40-trentetrois\/sneakers-linfluence-de-la-nba-et-du-basket-ball\/","title":{"rendered":"Sneakers : l’influence de la NBA et du basket-ball"},"content":{"rendered":"

Pour beaucoup, le basket-ball est le sport ayant le plus particip\u00e9 \u00e0 l’expansion de la culture sneakers \u00e0 travers le monde. Et cela avec pour vitrine, depuis maintenant plus de 75 ans, l’une des ligues sportives les plus suivies au monde : la NBA.<\/h2>\n

La National Basket-ball Association voit d\u00e9filer sur ses parquets les plus grands joueurs de la plan\u00e8te avec, \u00e0 leurs pieds, des paires devenues aujourd’hui l\u00e9gendaires. \u00c0 la base de simples accessoires d\u00e9di\u00e9s \u00e0 la performance, ces sneakers font aujourd’hui partie int\u00e9grante de notre quotidien.<\/p>\n

Chuck Taylor, le pionnier<\/h3>\n

Peu de personnes le savent, mais la mythique Converse All Star Chuck Taylor \u00e9tait \u00e0 la base une chaussure de basket. Elle fera sa premi\u00e8re apparition en 1917 et sera vite adopt\u00e9e sur les parquets. Si la Converse All Star est aujourd’hui aux pieds de tous, c’est avant tout gr\u00e2ce au joueur de basket Chuck Taylor. Ce dernier voyagera dans le monde entier afin de promouvoir le mod\u00e8le, et il apportera des modifications importantes \u00e0 la paire comme le patch All Star au niveau de la cheville.<\/p>\n

En 1932, Converse renomme la paire \u00e0 son nom, ce qui en fait la premi\u00e8re \u00ab\u00a0signature shoes\u00a0\u00bb de l’histoire. Avant m\u00eame l’arriv\u00e9e de la NBA, la Chuck Taylor \u00e9tait une paire destin\u00e9e \u00e0 la pratique du basket, port\u00e9e par tous. On pouvait la voir aux pieds de joueurs NBA comme Jerry West, mais aussi, aux pieds de personnalit\u00e9s publiques importantes ou de star comme les Ramones. Aujourd’hui, la Converse All Star Chuck Taylor est l’une des sneakers les plus vendues au monde, plus de 100 ans apr\u00e8s sa sortie originale.<\/p>\n

\"Converse-Chuck-Taylor\"<\/p>\n

L’arriv\u00e9e d’Adidas avec la Superstar<\/h3>\n

Avec l’\u00e9volution du jeu en NBA au milieu des ann\u00e9es 70, la Chuck Taylor n’\u00e9tait plus adapt\u00e9e pour la pratique du basket-ball. C’est alors qu’Adidas arrive avec la Superstar et son renfort sur le devant du pied. La paire apporte confort et durabilit\u00e9, des attributs qui manquaient \u00e0 Converse.<\/p>\n

La paire a tr\u00e8s vite d\u00e9pass\u00e9 les fronti\u00e8res des parquets NBA et a su se faire une place importante dans la culture hip-hop notamment chez les danseurs. En 1986, le l\u00e9gendaire groupe de New-York Run DMC sort le classique \u00ab\u00a0My Adidas\u00a0\u00bb. La track propulsera le mod\u00e8le sur le devant de la sc\u00e8ne et le rendra imm\u00e9diatement culte. La Superstar est n\u00e9e sur les parquets NBA, mais a grandi et s’est popularis\u00e9e avec le hip-hop.<\/p>\n

\"adidas-superstar-NBA\"<\/p>\n

Reebok et la technologie Pump<\/h3>\n

D\u00e8s 1992, Reebok d\u00e9cide d’associer son image \u00e0 celle d’un jeune rookie : Shaquille O’Neal. De cette union, na\u00eetra une paire imposante et massive \u00e0 l’image du joueur, la Shaq Attack. La paire r\u00e9volutionnera le monde de la chaussure de sport gr\u00e2ce \u00e0 sa technologie Pump. Cette derni\u00e8re rencontrera un \u00e9norme succ\u00e8s durant les nineties m\u00eame en Europe. Cependant, la paire est beaucoup moins pr\u00e9sente aujourd’hui, contrairement aux Superstar et aux Chuck Taylor.<\/p>\n

Nike et Jordan, le mariage parfait<\/h3>\n

La marque qui aura le mieux tir\u00e9 son \u00e9pingle du jeu en NBA, c’est sans aucun doute Nike. Avant m\u00eame l’arriv\u00e9e de Jordan en NBA, les Air Force 1 \u00e9taient appr\u00e9ci\u00e9es par les joueurs de la grande ligue. Et plus important encore, elles \u00e9taient pr\u00e9sentes dans la rue.<\/p>\n

Mais c’est bien le partenariat avec Michael Jordan qui r\u00e9volutionnera le monde de la sneakers. Bien que ce dernier souhaitait signer chez Adidas, c’est finalement chez la marque au swoosh que MJ signera son contrat. Avec Tinker Hatfield en tant que designer \u00e0 partir de la Jordan 3, le branding Nike dispara\u00eetra et la gamme Jordan deviendra petit \u00e0 petit une entit\u00e9 \u00e0 part enti\u00e8re.<\/p>\n

\"Air-Jordan-3-Retro-Denim\"<\/p>\n

Avec ses sneakers aux pieds, Jordan marquera l’histoire de son sport gr\u00e2ce \u00e0 ses exploits balle en mains. En d\u00e9coulera un storytelling et un marketing parfait, ce qui fait des Jordan retro les sneakers les plus populaires aujourd’hui.<\/p>\n

Encore aujourd’hui, personne n’a r\u00e9ussi \u00e0 avoir l’impact qu’a eu Michael Jordan sur le monde de la sneakers. Les joueurs les plus importants de ces derni\u00e8res d\u00e9cennies n’ont jamais vu leurs paires quitter les fronti\u00e8res de la NBA. Malgr\u00e9 tout, les mod\u00e8les de Jordan les plus r\u00e9cents sont de moins en moins populaires en NBA. Nike reste cependant le leader en mati\u00e8re de sneakers en NBA gr\u00e2ce aux Kobe et aux autres \u00ab\u00a0signature shoes\u00a0\u00bb.<\/p>\n

\"Michael-Jordan\"<\/p>\n

Une NBA aujourd’hui influenc\u00e9e ?<\/h3>\n

Aujourd’hui, les sneakers port\u00e9es par les stars NBA sont uniquement d\u00e9di\u00e9es \u00e0 la performance et aucune d’entre elles n’arrive aux pieds du grand public. La grande ligue se voit aujourd’hui de plus en plus influenc\u00e9e par la rue. C’\u00e9tait d\u00e9j\u00e0 le cas au d\u00e9but des ann\u00e9es 2000 avec des joueurs comme Allen Iverson ramenant le c\u00f4t\u00e9 hip-hop en NBA.<\/p>\n

Cependant cette derni\u00e8re a su bannir les baggy et les grosses cha\u00eenes en or avec l’instauration d’un dress code. Aujourd’hui, la ligue est beaucoup plus laxiste, il nous arrive de voir des joueurs jouer avec des paires pas du tout adapt\u00e9es \u00e0 la pratique du basketball. On a pu voir ces derni\u00e8res ann\u00e9es, certains courageux rentrer sur les parquets en Yeezy Red October ou encore en Air Max 90.<\/p>\n

\"NBA-Yeezy-Red-October-PJ-Tucker\"<\/p>\n

Autre tendance issue de la culture sneakers qui a su faire son chemin en NBA, c’est le custom. De plus en plus de joueurs font customiser leurs paires de sneakers par des artistes. Certains utilisent leurs paires directement comme un moyen d’expression pour d\u00e9fendre des causes importantes \u00e0 leurs yeux.<\/p>\n

\"amal-Murray-Adidas-George-Floyd\"<\/p>\n

Mis \u00e0 part les paires retro des ann\u00e9es 90, la NBA et le basket-ball sont de moins en moins influents en ce qui concerne la culture sneakers. Ce sont aujourd’hui les artistes qui cr\u00e9ent les tendances, et non les sportifs.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pour beaucoup, le basket-ball est le sport ayant le plus particip\u00e9 \u00e0 l’expansion de…<\/p>\n","protected":false},"author":29,"featured_media":25552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[60],"tags":[72,1511,144,183,14,55,230],"yoast_head":"\nSneakers : l'influence de la NBA et du basket-ball<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/in-my-world.com\/40-trentetrois\/sneakers-linfluence-de-la-nba-et-du-basket-ball\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sneakers : l'influence de la NBA et du basket-ball\" \/>\n<meta property=\"og:description\" content=\"Pour beaucoup, le basket-ball est le sport ayant le plus 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