{"id":27157,"date":"2021-12-27T08:53:38","date_gmt":"2021-12-27T06:53:38","guid":{"rendered":"https:\/\/in-my-world.com\/40-trentetrois\/?p=27157"},"modified":"2021-12-30T10:22:11","modified_gmt":"2021-12-30T08:22:11","slug":"nong-rak-le-tricot-comme-vous-ne-lavez-jamais-vu","status":"publish","type":"post","link":"https:\/\/in-my-world.com\/40-trentetrois\/nong-rak-le-tricot-comme-vous-ne-lavez-jamais-vu\/","title":{"rendered":"Nong Rak : le tricot comme vous ne l\u2019avez jamais vu"},"content":{"rendered":"

Nong Rak est une marque ax\u00e9e sur la durabilit\u00e9. Gr\u00e2ce \u00e0 l\u2019achat de tissus \u201cmorts\u201d et de pi\u00e8ces d\u2019occasions, une partie de leur pratique repose sur le d\u00e9m\u00ealage des fils de v\u00eatements dans le but de les r\u00e9utiliser.\u00a0<\/strong><\/h2>\n

Pour Nong Rak, il s\u2019agit de produire le moins de d\u00e9chets possible dans la cr\u00e9ation d\u2019une pi\u00e8ce afin de contribuer \u00e0 la protection de l\u2019environnement. Sur ce, l\u2019\u00e9thique de la marque d\u00e9fend v\u00e9ritablement l\u2019id\u00e9e d\u2019acheter moins en se procurant des v\u00eatements qui puissent durer des ann\u00e9es, voire tout une vie. Toutes les cr\u00e9ations sont faites \u00e0 la main et demeurent uniques. Le style mis en avant repose sur un c\u00f4t\u00e9 color\u00e9, fantaisie et autant structur\u00e9 que textur\u00e9.<\/span><\/p>\n

Nong Rak est le produit d\u2019une rencontre \u00e0 Bangkok entre<\/span> Home Phuangfuang,<\/b> alors originaire de Tha\u00eflande, et<\/span> Cherry Rein, <\/b>venue quant \u00e0 elle d\u2019Arizona. Simple projet cr\u00e9atif en conception, le couple s\u2019est donn\u00e9 les moyens d\u2019en faire une v\u00e9ritable marque. \u00c0 l\u2019origine les fondateurs tenaient une simple entreprise de revente vintage. En prenant conscience de leur int\u00e9r\u00eat pour le tricot, ils ont d\u00e8s lors d\u00e9cid\u00e9 de fonder une marque sp\u00e9cialis\u00e9e en la mati\u00e8re.\u00a0<\/span><\/p>\n

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>> LIRE AUSSI | Purple Hill : la marque qui r\u00e9invente les tapisseries<\/a><\/h4>\n

Cherry et Home ont toutefois rencontr\u00e9<\/span>\u00a0des difficult\u00e9s \u00e0 leurs d\u00e9buts en 2020. Malgr\u00e9 cela ils ont su pers\u00e9v\u00e9rer et faire du confinement une p\u00e9riode productive \u00e0 leur \u00e9gard. La collection <\/span>Mohair <\/span><\/i>a \u00e9t\u00e9 un v\u00e9ritable succ\u00e8s, ce qui a particip\u00e9 \u00e0 la reconnaissance de la marque. Celle-ci profite d\u00e9sormais d\u2019une notori\u00e9t\u00e9 grandissante sur Instagram, d\u2019autant plus que le rappeur Amin\u00e9<\/strong> s\u2019est montr\u00e9 avec divers de leurs bonnets en mohair.\u00a0<\/span><\/p>\n

Aujourd\u2019hui bas\u00e9 en Arizona, le couple souhaite plus que tout continuer \u00e0 faire de leur marque quelque chose de viable. Ils esp\u00e8rent \u00e9galement pouvoir la d\u00e9velopper dans des domaines davantage artistiques tel que des objets de d\u00e9co et des oeuvres toujours issues de leur mat\u00e9riaux r\u00e9utilisables. Enfin les cr\u00e9ateurs envisageraient d\u2019ouvrir pop up et boutiques \u00e0 th\u00e8me, le tout dans une mise en sc\u00e8ne fid\u00e8le \u00e0 l\u2019esprit textur\u00e9 de Nong Rak.<\/a><\/span><\/p>\n

En cette fin d\u2019ann\u00e9e, de nouveaux articles – notamment des accessoires – seront disponibles dans un drop pr\u00e9vu le 31 !<\/a><\/span><\/p>\n

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Nong Rak est une marque ax\u00e9e sur la durabilit\u00e9. 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