{"id":25786,"date":"2021-11-22T21:09:22","date_gmt":"2021-11-22T19:09:22","guid":{"rendered":"https:\/\/in-my-world.com\/40-trentetrois\/?p=25786"},"modified":"2022-01-23T17:46:03","modified_gmt":"2022-01-23T15:46:03","slug":"honja-c-o-hf-immersion-dans-la-planete-bleue","status":"publish","type":"post","link":"https:\/\/in-my-world.com\/40-trentetrois\/honja-c-o-hf-immersion-dans-la-planete-bleue\/","title":{"rendered":"Honja c\/o HF : Immersion dans \u00ab\u00a0La Plan\u00e8te Bleue\u00a0\u00bb"},"content":{"rendered":"

Qualifi\u00e9e de marque de v\u00eatements, Honja c\/o HF s’inscrit dans une perspective plus \u00e9volutive et un storytelling \u00e9tonnant : tous les coups sont permis.<\/h2>\n

Qu’est-ce que Honja c\/o HF ?<\/h2>\n

Honja c\/o HF est une marque \u00e9mergente lyonnaise au caract\u00e8re innovant et unisexe. Dans l’esprit, la marque m\u00eale le d\u00e9veloppement des technologies num\u00e9riques \u00e0 la culture du skateboarding, le tout r\u00e9uni dans la cr\u00e9ation de v\u00eatements. Elle se caract\u00e9rise par une prise de risque et une originalit\u00e9 sur l’utilisation des mati\u00e8res et sur les coupes. Elle poss\u00e8de un univers tr\u00e8s repr\u00e9sentatif des id\u00e9es qu’elle souhaite communiquer : la jeunesse, la cyber-culture, l’aspect futuriste et l’ouverture d’esprit. La mouvance des formes artistiques actuelles permet \u00e0 Honja c\/o HF de trouver sa place dans une nouvelle forme de streetwear qui conserve ses racines skatewear.<\/p>\n

La cr\u00e9ation d’un monde \u00e0 part enti\u00e8re<\/h3>\n

Honja c\/o HF c’est de la cr\u00e9ation de v\u00eatements au sens propre du terme comme on a l’habitude de la conna\u00eetre, mais pas que. On voit \u00e9merger depuis ses d\u00e9buts une tendance multi-artistique qui ne veut pas simplement pr\u00e9senter une collection \u00e0 son public mais tend plut\u00f4t \u00e0 une immersion totale dans l’univers de Honja c\/o HF. Tout est minutieusement \u00e9labor\u00e9. De la photographie \u00e0 la musique, les cr\u00e9ateurs souhaitent refl\u00e9ter leur vision : celle de L’Humain Bleu.<\/p>\n

C’est le nom de leur collection Automne\/Hiver sortie en 2019, mais plus largement le nom d’une histoire transmise \u00e0 travers des cr\u00e9ations. L’objectif pour le client est de se sentir compl\u00e8tement immerg\u00e9 dans ce \u00ab\u00a0paradis hallucin\u00e9\u00a0\u00bb. Ce monde para\u00eet totalement abstrait mais il est pourtant repr\u00e9sent\u00e9 par une multitude de productions visuelles plus \u00e9tonnantes les unes que les autres. La fitting session de cette collection est disponible sur leur cha\u00eene YouTube. On peut y retrouver en fond sonore la musique \u00ab\u00a0Insomnia\u00a0\u00bb issue de l’EP Capricorn\u00a0<\/em>disponible sur SoundCloud .<\/a><\/p>\n

Cet EP a \u00e9t\u00e9 cr\u00e9\u00e9 par Hugo Foulquier, qui a aussi imagin\u00e9 et dirig\u00e9, la collection ainsi queles photographies. C’est la bande sonore officielle de cette histoire qui \u00e9voluera de plus en plus.<\/p>\n

L’humain Bleu, une ligne \u00e9ditoriale et cr\u00e9ative<\/h3>\n

Le bleu est d\u00e9j\u00e0 une couleur omnipr\u00e9sente chez Honja c\/o HF et notamment dans ses v\u00eatements. Elle repr\u00e9sente des \u00e9l\u00e9ments terrestres comme l’eau, la mer, le vent, la pluie et le ciel. Ce sont ces m\u00eames \u00e9l\u00e9ments qu’on retrouve \u00e0 l’\u00e9coute de Capricorn<\/em>. La marque met l’accent sur une direction artistique f\u00e9erique aux caract\u00e9ristiques surr\u00e9alistes.<\/p>\n

Mais depuis la campagne Automne\/Hiver 2021 et ses premi\u00e8res images, on d\u00e9couvre cet univers pouss\u00e9 encore plus loin. Tout droit sortis d’Avatar, les personnages ont la peau bleue. On s’inscrit ici dans la repr\u00e9sentation visuelle d’un \u00ab\u00a0r\u00eave\u00a0\u00bb, celui du cr\u00e9ateur. Il nous partage un monde issu d’une r\u00e9alit\u00e9 sup\u00e9rieure. Aux couleurs bleues s’ajoutent les couleurs m\u00e9tallis\u00e9es et au m\u00e9tal se m\u00eale la technologie. Une\u00a0surexposition des images offre aussi une lumi\u00e8re comme surnaturelle.<\/p>\n

<\/span>\"Honja<\/a><\/figure>
<\/span>\"Honja\"<\/a><\/figure>
<\/span>\"Honja\"<\/a><\/figure><\/div><\/div><\/div>\n

Sans oublier que l’aspect romantique du shooting offre un caract\u00e8re humain \u00e0 des personnages qui en n’ont pas vraiment l’apparence. Comme indiqu\u00e9 sur une des description de Honja c\/o HF sur Instagram :<\/p>\n

\u00ab\u00a0The Humains Bleus trying some Earth stuff… Should they ?\u00a0\u00bb<\/em><\/h5>\n

Les humains bleus ne sont pas vraiment comme des humains. Une question se pose alors : qui sont-ils alors ? En tous cas, avec\u00a0Honja c\/o HF on traverse bel et bien les caract\u00e9ristiques de la science-fiction gr\u00e2ce \u00e0 l’imagerie et au son.<\/p>\n

47\u00b0 09′ S, 126\u00b0 43′ O : L’annonce d’un album de musique<\/h3>\n

Ces coordonn\u00e9es sont en r\u00e9f\u00e9rence \u00e0 la nouvelle \u00ab\u00a0The Call of Cthulhudu\u00a0\u00bb issue du volume 11 et num\u00e9ro 2 du magazine Weird Tales <\/em>(un magazine am\u00e9ricain de fiction et d\u2019horreur). Mais elles sont bel et bien le nom du premier v\u00e9ritable album de musique par Honja c\/o HF.<\/p>\n

Il sortira le 5 d\u00e9cembre prochain sur les plateformes de streaming et est d\u00e9j\u00e0 disponible \u00e0 la pr\u00e9commande en suivant ce lien.<\/a>\u00a0Un projet qui tend \u00e0 emmener un maximum de personnes dans le monde \u00e9trange de La Plan\u00e8te Bleue chez Les Humains Bleus. L\u2019album est une bande son distopienne et alternative qui repr\u00e9sente ce qu’est r\u00e9ellement Honja c\/o HF. Il durera 50 minutes et comportera 9 titres. Honja c\/o HF promet d’avoir travers\u00e9 l’univers en samplant des sons issus de n’importe quelle forme de vie.<\/p>\n

Sur son post Instagram, la marque montre un rapport class\u00e9 \u00ab\u00a0Top secret\u00a0\u00bb. Cette communication particuli\u00e8re montre la volont\u00e9 de pousser l’id\u00e9e du storytelling au maximum. On y voit m\u00eame l’inspiration de la cover du\u00a0Projet Blue Beam<\/em> du rappeur Freeze Corleone. Le CD, aussi partag\u00e9 sur Instagram, nous fait quant \u00e0 lui penser \u00e0 la typographie et l’univers de Trinity, l’<\/i>album de Laylow sorti en 2020. Les inspirations sont alors multiples et se raccrochent \u00e0 des r\u00e9f\u00e9rences hip-hop actuelles.<\/p>\n

<\/span>\"\"<\/a><\/figure>
<\/span>\"\"<\/a><\/figure><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Qualifi\u00e9e de marque de v\u00eatements, Honja c\/o HF s’inscrit dans une perspective plus \u00e9volutive…<\/p>\n","protected":false},"author":32,"featured_media":25796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[7],"tags":[1980],"yoast_head":"\nHonja c\/o HF : Immersion dans "La Plan\u00e8te Bleue"<\/title>\n<meta name=\"description\" content=\"Honja c\/o HF s'inscrit depuis toujours dans une perspective plus \u00e9volutive et un storytelling qui ne manquera pas de vous \u00e9tonner.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/in-my-world.com\/40-trentetrois\/honja-c-o-hf-immersion-dans-la-planete-bleue\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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