{"id":25673,"date":"2021-11-20T19:20:59","date_gmt":"2021-11-20T17:20:59","guid":{"rendered":"https:\/\/in-my-world.com\/40-trentetrois\/?p=25673"},"modified":"2021-11-21T20:36:03","modified_gmt":"2021-11-21T18:36:03","slug":"hignsnobiety-lancement-de-gatezero-un-concept-store-au-coeur-de-zrh","status":"publish","type":"post","link":"https:\/\/in-my-world.com\/40-trentetrois\/hignsnobiety-lancement-de-gatezero-un-concept-store-au-coeur-de-zrh\/","title":{"rendered":"Hignsnobiety : lancement de GATEZERO, un concept store \u00e0 Zurich"},"content":{"rendered":"

GATEZERO de Highsnobiety a ouvert ses portes ce lundi 15 novembre pour tous les voyageurs transitant \u00e0 l’a\u00e9roport de Zurich.<\/strong><\/h2>\n

Highsnobiety a lanc\u00e9 GATEZERO, <\/strong>un concept store de luxe avec une promesse : celle d’offrir une nouvelle vision du travel retail<\/em>. \u00a0Et cela dans un environnement de qualit\u00e9, destin\u00e9 aux amateurs de produits haut de gamme.<\/p>\n

Hignsobiety x GATEZERO : le sens du shopping exp\u00e9rimental<\/h3>\n

Fond\u00e9 en 2005 par David Fischer,<\/strong> Highsnobiety est un m\u00e9dia qui conna\u00eet un rayonnement international. Son univers, alliant art, style et design en fait une r\u00e9f\u00e9rence culturelle tant pour les passionn\u00e9s du genre que pour les cr\u00e9ateurs \u00e9mergents.\u00a0<\/span><\/p>\n

David Fischer \u00e0 propos : <\/span>\u00ab\u00a0Nous aimons toujours nous montrer de mani\u00e8re inattendue et dans des endroits inattendus pour repousser les limites et stimuler l’innovation. Avec GATEZERO, nous nous nous concentrons sur la nouvelle g\u00e9n\u00e9ration de consommateurs de luxe. Le luxe contemporain est inspirant et inclusif — tant en termes de s\u00e9lection de produits que de groupes cibles. En collaboration avec l’a\u00e9roport de Zurich, nous voulons cr\u00e9er une exp\u00e9rience de shopping innovante qui refl\u00e8te pr\u00e9cis\u00e9ment ces valeurs\u00a0\u00bb.<\/i><\/strong><\/p>\n

Attrayante, avant-gardiste et in\u00e9dite : voil\u00e0 comment d\u00e9finir cette collaboration entre Highsnobiety et l\u2019a\u00e9roport de Zurich. Plus mus\u00e9e que simple duty free, plus concept store que simple boutique, l\u2019int\u00e9r\u00eat du lieu est de chambouler la vision du \u00ab\u00a0shopping \u00e0 l’a\u00e9roport\u00a0\u00bb. Et cela gr\u00e2ce \u00e0 une exp\u00e9rience client unique au monde. Faire du shopping \u00e0 GATEZERO c\u2019est profiter d\u2019un lieu de vente \u00e9pur\u00e9 et moderne. Un lieu qui ma\u00eetrise l\u2019art de mettre en exergue l\u2019inventaire de ses rayons.\u00a0<\/span><\/p>\n

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Par ailleurs, l\u2019agence de design Brinkworth<\/strong> – connue pour avoir travaill\u00e9 avec Supreme, Selfridges et End Clothing – a \u00e9galement particip\u00e9 \u00e0 la conception de GATEZERO.\u00a0<\/span><\/p>\n

Sonny Cant, directeur de Brinkworth a d\u2019ailleurs \u00e9voqu\u00e9 :\u00a0 <\/span>\u00ab\u00a0Nous avons beaucoup de respect pour Highsnobiety, qui est un barom\u00e8tre unique du style \u00e0 l’intersection du luxe, de la mode et du streetwear, et nous \u00e9tions tr\u00e8s enthousiastes \u00e0 l’id\u00e9e de travailler avec eux sur le concept pop-up de GATEZERO. En nous appuyant sur un large \u00e9ventail d’inspirations communes – de Jacques Tati \u00e0 Donald Judd en passant par l’infrastructure a\u00e9roportuaire, nous avons cr\u00e9\u00e9 une s\u00e9rie de pi\u00e8ces zon\u00e9es, chacune avec son propre caract\u00e8re, autour d’une zone exp\u00e9rientielle centrale.\u00a0\u00bb<\/i><\/strong><\/p><\/blockquote>\n

Enfin, GATEZERO s\u2019attache \u00e0 mettre en avant une inspirante s\u00e9lection de produits pour une dur\u00e9e de 6 mois. Au menu :\u00a0Acne Studios, Ambush, Balenciaga, Bottega Veneta, Comme des Gar\u00e7ons, Gucci, Salomon, Saint Laurent<\/strong> et bien d\u2019autres marques. Des \u00e9ditions limit\u00e9es, ainsi que que la collection Private Label<\/em> de Highsnobiety seront disponibles en boutique.\u00a0<\/span><\/p>\n

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Vous pourrez trouver GATEZERO au rez de chauss\u00e9e de l\u2019a\u00e9roport dans un espace de 120m\u00b2. L\u2019affaire est \u00e0 suivre car Highsnobiety compte d\u00e9j\u00e0 ouvrir un prochain concept store dans un autre a\u00e9roport europ\u00e9en…<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

GATEZERO de Highsnobiety a ouvert ses portes ce lundi 15 novembre pour tous les…<\/p>\n","protected":false},"author":27,"featured_media":25697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[10,7],"tags":[1974],"yoast_head":"\nHignsnobiety : lancement de GATEZERO, un concept store \u00e0 Zurich<\/title>\n<meta name=\"description\" content=\"Highsnobiety a lanc\u00e9 GATEZERO, un concept store de luxe avec une promesse : celle d'offrir une nouvelle exp\u00e9rience du shopping.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/in-my-world.com\/40-trentetrois\/hignsnobiety-lancement-de-gatezero-un-concept-store-au-coeur-de-zrh\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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