{"id":22886,"date":"2021-06-22T18:32:32","date_gmt":"2021-06-22T16:32:32","guid":{"rendered":"https:\/\/in-my-world.com\/40-trentetrois\/?p=22886"},"modified":"2021-07-21T18:33:28","modified_gmt":"2021-07-21T16:33:28","slug":"la-samaritaine-reouverture-dun-lieu-emblematique","status":"publish","type":"post","link":"https:\/\/in-my-world.com\/40-trentetrois\/la-samaritaine-reouverture-dun-lieu-emblematique\/","title":{"rendered":"La Samaritaine : r\u00e9ouverture d’un lieu embl\u00e9matique"},"content":{"rendered":"

Apr\u00e8s 16 ans de fermeture et 750 millions d\u2019euros de travaux, la Samaritaine, c\u00e9l\u00e8bre magasin situ\u00e9 au niveau du Pont Neuf et joyaux de l\u2019Art Nouveau et de l\u2019Art d\u00e9co, f\u00eate sa r\u00e9ouverture ce mercredi 23 juin 2021.<\/h2>\n

Fruit du travail entre les deux architectes Henri Sauvage et Frantz Jourdain, le magasin voit le jour en 1869. En 2005, le lieu devient trop v\u00e9tuste, trop vieux. Il ferme alors ses portes. Deuxi\u00e8me p\u00e9rip\u00e9tie qui se rajoute sur le chemin sem\u00e9 d\u2019emb\u00fbches du chantier: le fameux Covid. La r\u00e9ouverture, initialement pr\u00e9vue pour son 150e anniversaire en 2020 fut alors retard\u00e9e.\u00a0<\/span><\/p>\n

Mais \u00e0 l\u2019avant veille de sa r\u00e9ouverture, c\u2019est Emmanuel Macron en personne qui inaugure et loue la renaissance d\u2019un \u201cformidable tr\u00e9sor patrimonial fran\u00e7ais\u201d dont LVMH<\/a>, propri\u00e9taire du magasin veut faire \u00ab\u00a0un lieu incontournable pour les touristes\u201d.<\/p>\n

\"la-samaritaine-r\u00e9ouverture\"<\/p>\n

Et pour cette r\u00e9ouverture tant attendue, adieu le XIX\u00e8me si\u00e8cle et bienvenue au XXI\u00e8me si\u00e8cle ! La cible ? Les jeunes adultes. \u00c0 l\u2019instar des Galeries Lafayettes<\/a> des Champs \u00c9lys\u00e9es, c\u2019est une mode innovante, tendance et streetwear qui est mise en avant.<\/p>\n

Mais pas seulement ! Le corner Shinzo<\/a> Green propose des sneakers \u00e9co-friendly tandis que Nike<\/a> et Adidas<\/a> vendent des produits qui respectent l\u2019un des cinq\u00a0crit\u00e8res suivants\u00a0: vegan, fabriqu\u00e9s localement, produits avec des mat\u00e9riaux recycl\u00e9s, bio ou reconditionn\u00e9s.\u00a0<\/span><\/p>\n

C\u2019est un vrai \u00ab\u00a0mix and match\u00a0\u00bb pour l\u2019\u00e9tablissement o\u00f9, Prada<\/a>, grande maison bien ancr\u00e9e dans la culture mode, prend ses quartiers pr\u00e8s de marques \u00e9mergentes.<\/p>\n

Mais ce n\u2019est pas seulement les marques repr\u00e9sent\u00e9es qui sont cens\u00e9es attirer un public jeune. La Samaritaine repense aussi sa strat\u00e9gie digitale pour sa r\u00e9ouverture ! Gr\u00e2ce \u00e0 des spots sp\u00e9cialement pens\u00e9s pour faire le meilleur selfie ou des d\u00e9cors parfait pour vos photos Instagram, l\u2019\u00e9tablissement pense aux millenials et \u00e0 la g\u00e9n\u00e9ration Z.<\/p>\n

Puis, le lieu fait peau neuve en proposant une exp\u00e9rience et un service complet. Apr\u00e8s une s\u00e9ance shopping, vous pourrez vous faire chouchouter au spa, chez le coiffeur ou refaire votre manucure.<\/p>\n

Enfin, si, d\u00e9penser votre argent vous creuse l\u2019estomac, vous trouverez votre bonheur dans l\u2019un des 12 restaurants de la Samaritaine : boulangerie, restaurant luxueux ou espace d\u00e9di\u00e9s aux after-work, le b\u00e2timent embl\u00e9matique situ\u00e9 rue de Rivoli a pens\u00e9 \u00e0 tout.<\/p>\n

\"la-samaritaine-r\u00e9ouverture\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s 16 ans de fermeture et 750 millions d\u2019euros de travaux, la Samaritaine, c\u00e9l\u00e8bre…<\/p>\n","protected":false},"author":9,"featured_media":22915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[10,7],"tags":[1770],"yoast_head":"\nLa Samaritaine : r\u00e9ouverture d'un lieu embl\u00e9matique<\/title>\n<meta name=\"description\" content=\"La Samaritaine reprend vie apr\u00e8s que sa r\u00e9ouverture ait \u00e9t\u00e9 annonc\u00e9e pour le mercredi 23 juin. 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