{"id":22061,"date":"2021-05-13T17:49:28","date_gmt":"2021-05-13T15:49:28","guid":{"rendered":"https:\/\/in-my-world.com\/40-trentetrois\/?p=22061"},"modified":"2021-05-14T20:11:39","modified_gmt":"2021-05-14T18:11:39","slug":"adidas-des-bouteilles-plastique-contre-des-stan-smith","status":"publish","type":"post","link":"https:\/\/in-my-world.com\/40-trentetrois\/adidas-des-bouteilles-plastique-contre-des-stan-smith\/","title":{"rendered":"Adidas : des bouteilles plastique contre des Stan Smith"},"content":{"rendered":"

Apr\u00e8s avoir annonc\u00e9 la conception d\u2019une Stan Smith \u00e0 base de racines de champignons, Adidas continue d\u2019avancer dans sa politique \u00e9co-responsable !<\/span><\/h2>\n

C\u2019est en partenariat avec la soci\u00e9t\u00e9 bio technologique Bolt Threads que la marque\u00a0 a d\u00e9cid\u00e9 de d\u00e9velopper ses proc\u00e9d\u00e9s autour d\u2019un nouveau mat\u00e9riau polyvalent \u00e0 base de racines de champignons. On vous a pr\u00e9sent\u00e9 la paire \u00e9cologique Stan Smith Mylo<\/a> il y a quelques jours, une paire en avance sur son temps tant par sa conception que sa cr\u00e9ation. Aujourd’hui, si on vous parle \u00e0 nouveau d’Adidas, c’est parce que la marque a trouv\u00e9 le roulement presque parfait entre recyclage et production, et ce gr\u00e2ce aux bouteilles en plastique.\u00a0<\/span><\/p>\n

\"\"La marque aux trois bandes continue de d\u00e9velopper des actions pour promouvoir son c\u00f4t\u00e9 \u00e9co-responsable aux consommateurs. C\u2019est gr\u00e2ce \u00e0 des distributeurs automatiques que d\u00e9sormais ses clients pourront se rendre utile et acteur pour l\u2019environnement ! En effet, Adidas propose d\u2019\u00e9changer des bouteilles en plastique contre une paire de Stan Smith. <\/span>Elle s\u2019est associ\u00e9e avec l\u2019agence de cr\u00e9ation Mojo Supermarket<\/a> afin de d\u00e9velopper des distributeurs automatiques intelligents dans lesquels vous pourrez d\u00e9poser des bouteilles en plastique vides afin de les \u00e9changer. Deux\u00a0 distributeurs sont actuellement implant\u00e9s dans deux Adidas Flagship store, l\u2019un \u00e0 New York et l\u2019autre \u00e0 Paris avant d\u2019\u00eatre implant\u00e9 dans d\u2019autres magasins plus tard dans l\u2019ann\u00e9e. Ils vont permettre de r\u00e9cup\u00e9rer, appr\u00e9cier puis valider la recyclabilit\u00e9 des bouteilles en \u00e9change d\u2019un bon de r\u00e9duction qui permet par la suite d\u2019\u00eatre \u00e9chang\u00e9 dans une caisse d\u2019un magasin Adidas contre une la fameuse paire embl\u00e9matique.<\/span><\/p>\n

>> LIRE AUSSI | Adidas x Parley : une union pour les oc\u00e9ans<\/a><\/h5>\n

\"less-waste-new-stans-adidas-responsable-e\u0301cologie\"La marque allemande confirme bien, \u00e0 travers cette action physique, sa volont\u00e9 de vouloir avancer avec une vision plus juste et plus responsable pour l\u2019environnement. N\u00e9anmoins, le fait d\u2019\u00e9changer des bouteilles plastiques contre des paires de baskets suscitent quelques questionnements aux yeux des consommateurs vis-\u00e0-vis de l\u2019utilisation du plastique et de la production de nouvelles chaussures\u2026.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s avoir annonc\u00e9 la conception d\u2019une Stan Smith \u00e0 base de racines de champignons,…<\/p>\n","protected":false},"author":23,"featured_media":22064,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[60],"tags":[72],"yoast_head":"\nAdidas : des bouteilles plastique contre des Stan Smith<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s avoir annonc\u00e9 la conception d\u2019une Stan Smith \u00e0 base de racines de champignons, Adidas utilise cette fois-ci des bouteilles en plastique.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/in-my-world.com\/40-trentetrois\/adidas-des-bouteilles-plastique-contre-des-stan-smith\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" 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