{"id":21581,"date":"2021-04-23T18:53:14","date_gmt":"2021-04-23T16:53:14","guid":{"rendered":"https:\/\/in-my-world.com\/40-trentetrois\/?p=21581"},"modified":"2021-04-23T18:53:14","modified_gmt":"2021-04-23T16:53:14","slug":"adidas-la-stan-smith-mylo-la-version-ecologique-de-la-paire-mythique","status":"publish","type":"post","link":"https:\/\/in-my-world.com\/40-trentetrois\/adidas-la-stan-smith-mylo-la-version-ecologique-de-la-paire-mythique\/","title":{"rendered":"Adidas : la Stan Smith Mylo, la version \u00e9cologique de la paire mythique"},"content":{"rendered":"

En cette \u201cJourn\u00e9e de la Terre\u201d, l\u2019\u00e9quipe de TrenteTroisDegr\u00e9s a voulu vous pr\u00e9senter la Stan Smith Mylo : une paire con\u00e7ue \u00e0 base de racines de champignons en cours de conception par Adidas.<\/span><\/h3>\n

\"adidas-stan-smith-mylo-ecologique\"<\/span><\/h3>\n

On entend souvent parler de \u201cgreen washing\u201d pour les marques qui se positionnent comme \u00e9tant \u00e9colo mais dont les actes ne suivent pas. Est-ce une r\u00e9elle volont\u00e9 de la part des marques de changer les consciences \u00e0 travers leurs produits ou simple choix strat\u00e9gique commerciaux ? Elles ont saisi l\u2019opportunit\u00e9 de ce ph\u00e9nom\u00e8ne et ces nouvelles fa\u00e7ons de consommer pour parler \u00e0 des consom-acteurs, afin de les pousser \u00e0 l\u2019achat. <\/span><\/p>\n

\n

Amy Jones Vaterlaus, Global Head of Future chez adidas : <\/strong>\u00ab\u00a0L’introduction de Mylo comme nouveau mat\u00e9riau est une \u00e9tape majeure dans notre ambition audacieuse de contribuer \u00e0\u00a0me<\/span>ttre fin aux d\u00e9chets plastiques<\/span>\u00ab\u00a0.<\/span><\/p>\n<\/blockquote>\n

Quoi qu\u2019il en soit, Adidas<\/a> \u00e0 travers cette nouvelle paire propose aux consommateurs une nouvelle alternative innovante et \u00e9cologique de ce mod\u00e8le incontournable. La Stan Smith Mylo a d\u2019apparence et de toucher du cuir, mais reste con\u00e7ue \u00e0 base de racines de champignons ce qu\u2019il lui vaut un meilleur recyclage. La marque allemande s\u2019est associ\u00e9e \u00e0 Bolt Threads, une soci\u00e9t\u00e9 bio technologique, pour d\u00e9velopper ces proc\u00e9d\u00e9s avec ce nouveau mat\u00e9riau polyvalent.<\/span><\/p>\n

\"adidas-stan-smith-mylo-responsable\"<\/p>\n

>> LIRE AUSSI | Nike : le partenariat avec Kobe Bryant prend fin<\/a><\/h5>\n

La Mylo peut prendre diff\u00e9rentes couleurs et reliefs. Concernant le processus de production, il profite d’une technique d’agriculture verticale, permettant de cultiver les racines souterraines de champignons. Plusieurs parties de la paire sont con\u00e7ues avec cette mati\u00e8re : de l\u2019upper \u00e0 la languette du talon en passant par des trois bandes d\u2019Adidas ! La semelle quant \u00e0 elle, est produite \u00e0 partir de caoutchouc naturel. Adidas a pouss\u00e9 le concept de la Stan Smith en version verte jusqu’au bout. <\/span><\/p>\n

\n

Amy Jones Vaterlaus, Global Head of Future chez adidas<\/strong>\u00a0: \u00ab\u00a0En tant que plan\u00e8te, nous devons apprendre \u00e0 travailler avec la nature plut\u00f4t que contre elle et mettre tous nos efforts pour trouver des solutions innovantes cr\u00e9\u00e9es de mani\u00e8re responsable avec des ressources qui se renouvellent \u00e0 un rythme durable. Con\u00e7ues en synergie avec les \u00e9cosyst\u00e8mes de la plan\u00e8te. Et en tant que marque, nous continuons \u00e0 explorer les possibilit\u00e9s en mati\u00e8re d’innovation mat\u00e9rielle.\u00a0\u00bb<\/span><\/p>\n<\/blockquote>\n

\"adidas-stan-smith-mylo-ecologique-responsable\"<\/p>\n

Ce nouveau mod\u00e8le va ravir les consommateurs sensibles \u00e0 l\u2019environnement. On esp\u00e8re que Adidas va continuer sur cette voie en nous proposant plusieurs autres mod\u00e8les avec ce type de proc\u00e9d\u00e9 \u00e9co-responsable.<\/span><\/p>\n

La Adidas Stan Smith Mylo sera bient\u00f4t disponible en \u00e9dition limit\u00e9\u00e9 sur le site adidas.fr<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

En cette \u201cJourn\u00e9e de la Terre\u201d, l\u2019\u00e9quipe de TrenteTroisDegr\u00e9s a voulu vous pr\u00e9senter la…<\/p>\n","protected":false},"author":23,"featured_media":21582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[60],"tags":[72],"yoast_head":"\nAdidas : la Stan Smith Mylo, la version \u00e9cologique de la paire mythique<\/title>\n<meta name=\"description\" content=\"Adidas poursuit son chemin vers une production sans plastic et nous pr\u00e9sente la Stan Smith Mylo, une paire con\u00e7ue \u00e0 base champignons.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/in-my-world.com\/40-trentetrois\/adidas-la-stan-smith-mylo-la-version-ecologique-de-la-paire-mythique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta 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