{"id":21532,"date":"2021-04-21T18:16:38","date_gmt":"2021-04-21T16:16:38","guid":{"rendered":"https:\/\/in-my-world.com\/40-trentetrois\/?p=21532"},"modified":"2023-07-30T22:55:54","modified_gmt":"2023-07-30T20:55:54","slug":"nike-le-partenariat-avec-kobe-bryant-prend-fin","status":"publish","type":"post","link":"https:\/\/in-my-world.com\/40-trentetrois\/nike-le-partenariat-avec-kobe-bryant-prend-fin\/","title":{"rendered":"Nike : le partenariat avec Kobe Bryant prend fin"},"content":{"rendered":"

C’est une belle page de l’histoire de la sneaker qui s’est tourn\u00e9e, puisque ce 13 avril, a pris fin un contrat vieux de 18 ans. Celui liant Kobe Bryant et la marque au Swoosh.<\/h3>\n

Bien qu’\u00e9tant une grande part de sa renomm\u00e9e mondiale, la fin de cette collaboration mythique entre le Black Mamba et Nike ne signe pas la fin d’un h\u00e9ritage d\u00e9j\u00e0 fort. La l\u00e9gende des LA Lakers sera d’ailleurs, en mai prochain, intronis\u00e9 au Hall Of Man sur un discours de Michael Jordan. D\u00e9c\u00e9d\u00e9 tragiquement en janvier 2020 dans un accident d’h\u00e9licopt\u00e8re, sa disparition avait d\u00e9pass\u00e9 le monde du basketball et du sport m\u00eame, touchant le monde entier.<\/p>\n

\"Kobe-Bryant-Nike\"<\/p>\n

Rallong\u00e9 de cinq ans apr\u00e8s la fin de carri\u00e8re de Kobe, sa veuve Vanessa Bryant n’a pas souhait\u00e9 continuer avec Nike et a expliqu\u00e9 sa d\u00e9cision \u00e0 Nick DePaula pour ESPN : \u00ab\u00a0Le contrat chez Nike de Kobe a expir\u00e9 le 13 avril. Kobe et Nike ont cr\u00e9\u00e9 plusieurs des plus belles chaussures de basketball de tous les temps, port\u00e9es et ador\u00e9es par des fans et athl\u00e8tes de tous sports \u00e0 travers le monde. En t\u00e9moigne le fait que les joueurs NBA portent ses mod\u00e8les plus que les autres mod\u00e8les signatures.<\/em>\u00a0\u00bb<\/p>\n

Selon les sources du journaliste, le fait que Nike limite fortement les quantit\u00e9s de produits Kobe apr\u00e8s son d\u00e9c\u00e8s, en particulier pour les enfants, aurait fortement jou\u00e9 dans la d\u00e9cision de Vanessa Bryant. \u00ab\u00a0Mon objectif sera toujours de laisser les fans de Kobe obtenir et porter ses produits. Je continuerai de me battre pour \u00e7a. Les produits de Kobe se vendent en quelques secondes. \u00c7a veut tout dire.<\/em>\u00a0\u00bb<\/p>\n

La volont\u00e9 d’un contrat \u00e0 vie, \u00e0 l’instar de LeBron James, avait aussi \u00e9t\u00e9 \u00e9voqu\u00e9. \u00ab\u00a0J’esp\u00e9rais forger une relation \u00e0 vie avec Nike refl\u00e9tant\u00a0l’h\u00e9ritage de mon mari. Nous ferons toujours le maximum pour honorer\u00a0l’h\u00e9ritage de Kobe et Gigi. \u00c7a ne changera\u00a0<\/i>jamais.<\/i>\u00a0\u00bb Kobe, aurait de son vivant voulu quitter Nike \u00e0 la fin de son contrat. En effet, il aurait envisag\u00e9 de cr\u00e9er sa propre marque\u00a0Mamba,\u00a0<\/em>sachant que son logo et le nom \u00ab\u00a0Mamba\u00a0\u00bb appartiennent \u00e0 sa famille.<\/p>\n

\"Kobe-Bryant-Nike\"<\/p>\n

Les futures sorties pr\u00e9vues \u00e9tant donc d\u00e9sormais annul\u00e9es, Nike a toutefois tenu \u00e0 rendre, une fois de plus, hommage \u00e0 la l\u00e9gende : \u00ab\u00a0Kobe Bryant constituait une important partie de la profonde connexion entre Nike et ses consommateurs. Il nous a tir\u00e9 vers le haut et a rendu tout le monde meilleur autour de lui. M\u00eame si notre relation officielle a pris fin, il reste un membre\u00a0<\/em>profond\u00e9ment aim\u00e9 de la famille Nike.<\/i>\u00a0\u00bb<\/p>\n

Nike et Kobe auront ensemble sorti 11 chaussures tout au long de sa carri\u00e8re. Une belle histoire qui aura dur\u00e9 18 ann\u00e9es. Vanessa Bryant a d\u00e9sormais toutes les cartes en main afin de perp\u00e9tuer l’h\u00e9ritage de son mari Kobe et de sa fille Gianna. Reste \u00e0 savoir si cela se fera \u00e0 travers une marque signature, ou une autre d\u00e9j\u00e0 existante.<\/p>\n","protected":false},"excerpt":{"rendered":"

C’est une belle page de l’histoire de la sneaker qui s’est tourn\u00e9e, puisque ce…<\/p>\n","protected":false},"author":20,"featured_media":21537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[60],"tags":[761,55],"yoast_head":"\nNike : le partenariat avec Kobe Bryant prend fin - Trente Trois Degr\u00e9s<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/in-my-world.com\/40-trentetrois\/nike-le-partenariat-avec-kobe-bryant-prend-fin\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike : le partenariat avec Kobe Bryant prend fin - Trente Trois Degr\u00e9s\" \/>\n<meta property=\"og:description\" content=\"C’est une belle page de l’histoire de la 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