{"id":20883,"date":"2021-03-24T19:14:31","date_gmt":"2021-03-24T18:14:31","guid":{"rendered":"https:\/\/in-my-world.com\/40-trentetrois\/?p=20883"},"modified":"2021-03-24T21:07:28","modified_gmt":"2021-03-24T20:07:28","slug":"union-la-une-collaboration-avec-awake-pour-les-30-ans-du-shop-californien","status":"publish","type":"post","link":"https:\/\/in-my-world.com\/40-trentetrois\/union-la-une-collaboration-avec-awake-pour-les-30-ans-du-shop-californien\/","title":{"rendered":"Union LA : une collaboration avec Awake pour les 30 ans du shop californien"},"content":{"rendered":"

Fond\u00e9 en 1991, Union LA d\u00e9marre sa 30\u00e8me ann\u00e9e avec le label new-yorkais Awake, marquant la premi\u00e8re d’une longue liste de collaborations pr\u00e9vues en 2021.<\/h3>\n

Ouvert par Eddie Cruz et au d\u00e9part li\u00e9 \u00e0 St\u00fcssy sous le nom de \u00ab\u00a0The St\u00fcssy Union\u00a0\u00bb, le shop est devenu une r\u00e9f\u00e9rence mondiale du streetwear, bien avant que ce genre ne devienne une industrie impliquant des milliards de dollars. Union \u00e9tait l’un des seuls endroits a promouvoir les petites marques, \u00e0 une \u00e9poque \u00e0 laquelle les r\u00e9seaux sociaux et le e-commerce n’existaient pas. Ayant li\u00e9 une amiti\u00e9 avec un certain Hiroshi Fujiwara<\/a>, Cruz a pu \u00eatre l’un des premiers \u00e0 proposer des marques japonaises comme BAPE<\/a>, Neighborhood ou Wtaps, hors du pays nippon.<\/p>\n

\"Union-Los-Angeles\"<\/p>\n

Pour ses 30 ans, le shop compte marquer le coup, notamment avec une flop\u00e9e de collaborations, d’ores et d\u00e9j\u00e0 d\u00e9voil\u00e9es via une liste non exhaustive : ACRONYM<\/a>, BAPE, Bephies Beauty Supply, Jordan Brand<\/a>, Born x Raised, Cactus Plant Flea Market,<\/a> Camp High, Fear of God Essentials<\/a>, Harun, Kostas, Noah<\/a>, Nike<\/a>, OAMC, Off-White<\/a>, RRR, Real Bad Man, St\u00fcssy,<\/a> Verdy, et Awake<\/a> donc.<\/p>\n

>> LIRE AUSSI | In Art We Trust : la mode au service de l\u2019art<\/a><\/h5>\n

Cette collaboration, r\u00e9alis\u00e9e autour du th\u00e8me du \u00ab\u00a0Book Club\u00a0\u00bb, culture tr\u00e8s pr\u00e9sente aux \u00c9tats-Unis, proposera des t-shirts aux manches longues et courtes, ainsi que des hoodies, tous imprim\u00e9s de motifs li\u00e9s au th\u00e8me et co-brand\u00e9s.\u00a0La collaboration Union LA x Awake NY<\/strong> sera disponible d\u00e8s demain, jeudi 25 mars, sur Awakenyclothing.com<\/a><\/strong> et Unionlosangeles.com<\/a><\/strong>.<\/p>\n

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Fond\u00e9 en 1991, Union LA d\u00e9marre sa 30\u00e8me ann\u00e9e avec le label new-yorkais Awake,…<\/p>\n","protected":false},"author":20,"featured_media":20901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[7],"tags":[1550,1159],"yoast_head":"\nUnion LA : une collaboration avec Awake pour les 30 ans du shop californien<\/title>\n<meta name=\"description\" content=\"Union LA f\u00eate ses 30 ans avec le label new-yorkais Awake, marquant la premi\u00e8re d'une longue liste de collaborations pr\u00e9vues en 2021.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/in-my-world.com\/40-trentetrois\/union-la-une-collaboration-avec-awake-pour-les-30-ans-du-shop-californien\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta 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