{"id":20555,"date":"2021-03-10T18:34:07","date_gmt":"2021-03-10T17:34:07","guid":{"rendered":"https:\/\/in-my-world.com\/40-trentetrois\/?p=20555"},"modified":"2021-03-10T20:48:39","modified_gmt":"2021-03-10T19:48:39","slug":"nike-la-marque-travaille-sur-une-technologie-anti-bot-selon-son-pdg","status":"publish","type":"post","link":"https:\/\/in-my-world.com\/40-trentetrois\/nike-la-marque-travaille-sur-une-technologie-anti-bot-selon-son-pdg\/","title":{"rendered":"Nike : la marque travaille sur une technologie anti-bot selon son PDG"},"content":{"rendered":"<h3>Cette d\u00e9claration du nouveau PDG de Nike, John Donahoe, intervient une semaine apr\u00e8s l&rsquo;affaire\u00a0impliquant Bloomberg, Nike et West Coast Streetwear.<\/h3>\n<p>Cette affaire avait et fait toujours beaucoup parler. Ann Hebert, alors r\u00e9cemment devenue vice-pr\u00e9sidente en charge de la r\u00e9gion Am\u00e9rique du Nord de l<a href=\"https:\/\/in-my-world.com\/40-trentetrois\/marque\/supreme\/\" target=\"_blank\" rel=\"noopener\">a marque au Swoosh<\/a>, a d\u00e9missionn\u00e9. Et cela suite \u00e0 la r\u00e9v\u00e9lation d&rsquo;une affaire li\u00e9e \u00e0 son fils, Joe Hebert. Ce dernier, g\u00e9rant d&rsquo;un \u00e9norme business de revente de sneakers, \u00e9tait soup\u00e7onn\u00e9 de profiter du poste de sa m\u00e8re afin d&rsquo;acc\u00e9der \u00e0 des paires rares ou encore des r\u00e9ductions. Quelques jours apr\u00e8s ce scandale, on apprend que Nike souhaite mettre en place plusieurs mesures anti-bot pour garantir \u00e0 ses client(e)s une meilleure exp\u00e9rience d&rsquo;achat.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-20562 size-large\" src=\"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2021\/03\/156476677_345323006730529_3728797594311544923_n-1024x1024.jpg\" alt=\"nike-anti-bot-reseller\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2021\/03\/156476677_345323006730529_3728797594311544923_n-1024x1024.jpg 1024w, https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2021\/03\/156476677_345323006730529_3728797594311544923_n-500x500.jpg 500w, https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2021\/03\/156476677_345323006730529_3728797594311544923_n-150x150.jpg 150w, https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2021\/03\/156476677_345323006730529_3728797594311544923_n-768x768.jpg 768w, https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2021\/03\/156476677_345323006730529_3728797594311544923_n-585x585.jpg 585w, https:\/\/in-my-world.com\/40-trentetrois\/wp-content\/uploads\/2021\/03\/156476677_345323006730529_3728797594311544923_n.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>D\u00e9j\u00e0 mitig\u00e9e, l&rsquo;opinion publique sur le resell ne s&rsquo;est pas am\u00e9lior\u00e9 avec cette histoire. En cons\u00e9quence, bien que Nike n&rsquo;ait pas r\u00e9agi publiquement, et ait remplac\u00e9 Ann Hebert par Sarah Mensah (chez Nike depuis 2013 et ancienne directrice des op\u00e9rations chez les Portland Trail Blazers), John Donahoe a tenu une r\u00e9union virtuelle avec l&rsquo;\u00e9quipe nord-am\u00e9ricaine de la marque.<\/p>\n<h5 style=\"text-align: center;\">&gt;&gt; LIRE AUSSI | <a href=\"https:\/\/in-my-world.com\/40-trentetrois\/nike-la-marque-devoile-la-go-flyease-une-sneaker-mains-libres\/\" target=\"_blank\" rel=\"noopener\">Nike : la marque d\u00e9voile la GO FlyEase, une sneaker mains libres<\/a><\/h5>\n<p>Durant cette r\u00e9union enregistr\u00e9e par <a href=\"https:\/\/www.complex.com\/sneakers\/nike-ceo-john-donahoe-reselling-scandal-ann-hebert-joe-west-coast-streetwear\" target=\"_blank\" rel=\"noopener\">Complex<\/a>, le PDG de Nike \u00e9voque\u00a0la confiance d\u00e9croissante des fans de la marque : \u00ab\u00a0<em>Il n&rsquo;y a pas de valeur plus fondamentale \u00e0 ce que nous sommes que la confiance que nos consommateurs nous accordent, \u00e0 notre marque et \u00e0 nos produits. Et le fait est que cet incident a suscit\u00e9 des interrogations chez certains de nos consommateurs qui se demandent alors s&rsquo;ils peuvent nous faire confiance, notamment en ce qui concerne les lancements de nos produits<\/em>\u00ab\u00a0.<\/p>\n<p>John Donahoe continue et arrive sur le sujet de l&rsquo;anti-bot, technologie qu&rsquo;ils travaillent depuis un certain temps : \u201c<em>On travaille sur une technologie anti-bot depuis quelques ann\u00e9es<\/em>\u00a0[\u2026]\u00a0<em>\u00c7a fait partie de la solution, mais on se doit de redoubler d\u2019efforts<\/em>\u201d. Une bonne nouvelle donc, qui permettrait d&rsquo;\u00e9quilibrer au possible les chances d&rsquo;achat de la part des consommateurs, eux qui n&rsquo;ont jamais cess\u00e9 de demander \u00e0 Nike de renforcer sa politique anti-bot depuis au moins deux ans maintenant.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cette d\u00e9claration du nouveau PDG de Nike, John Donahoe, intervient une semaine apr\u00e8s l&rsquo;affaire\u00a0impliquant&hellip;<\/p>\n","protected":false},"author":20,"featured_media":20557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[60],"tags":[1520,55],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nike : la marque travaille sur une technologie anti-bot selon son PDG<\/title>\n<meta name=\"description\" content=\"John Donahoe, le PDG de Nike, a 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