{"id":19362,"date":"2021-01-28T11:51:44","date_gmt":"2021-01-28T10:51:44","guid":{"rendered":"https:\/\/in-my-world.com\/40-trentetrois\/?p=19362"},"modified":"2021-01-28T17:26:42","modified_gmt":"2021-01-28T16:26:42","slug":"lyst-le-site-devoile-son-dernier-index-de-lannee-2020","status":"publish","type":"post","link":"https:\/\/in-my-world.com\/40-trentetrois\/lyst-le-site-devoile-son-dernier-index-de-lannee-2020\/","title":{"rendered":"Lyst : le site d\u00e9voile son dernier Index de l’ann\u00e9e 2020"},"content":{"rendered":"

\u00c0 chaque fin de trimestre, ce moteur de recherche partage le Lyst Index, r\u00e9pertoriant ses r\u00e9sultats d’analyse sur le secteur de la mode \u00e0 l’\u00e9chelle internationale. Voici l’Index du 4e trimestre 2020, qui r\u00e9serve quelques surprises…<\/h3>\n

Pour ce classement, Lyst entend \u00ab\u00a0constituer son classement \u00e0 partir d\u2019une analyse des comportements de plus de 9 millions de consommateurs, qui surfent et font leurs achats de mode sur Internet aupr\u00e8s de quelque 12 000 marques et boutiques en ligne. Le Lyst Index prend en compte les recherches sur Lyst et Google, les taux de conversion et de ventes, les mentions des marques et des produits sur les r\u00e9seaux sociaux ainsi que les statistiques d’engagement du monde entier, sur une p\u00e9riode de trois mois<\/em>\u00ab\u00a0.<\/p>\n

\"Harry-Styles-Gucci-Vogue\"<\/p>\n

Niveau marques, on retrouve d’abord Gucci qui conserve la premi\u00e8re place de ce classement de fin d’ann\u00e9e, ce dernier \u00e9tant aussi vainqueur du troisi\u00e8me trimestre. La maison dirig\u00e9e par Alessandro Michele peut \u00eatre fi\u00e8re de sa position, elle qui, ce trimestre, a d\u00e9voil\u00e9 sa collaboration avec The North Face<\/a>, ainsi que son GucciFest<\/a>, en grande partie port\u00e9 par Harry Styles et sa campagne pour Vogue<\/a>.<\/p>\n

En deuxi\u00e8me, c’est Balenciaga gr\u00e2ce \u00e0 sa collaboration avec Vibram, ou encore Kim Kardashian qui a port\u00e9 leur combinaison<\/a> pour Halloween.<\/p>\n

La troisi\u00e8me place est prise par Moncler et son acquisition<\/a> de Stone Island pour 1,15 milliard d’euros, mais encore sa collection avec Rick Owens et l’ouverture de son flagship sur les Champs-\u00c9lys\u00e9es.\u00a0Cette marque fait un grand bon en avant, \u00e9tant donn\u00e9 sa 13\u00e8me place \u00e0 l’Index pr\u00e9c\u00e9dent.<\/p>\n

On peut aussi noter la grande descente de Nike, qui est, cette fois, positionn\u00e9e 11\u00e8me, loin de sa 3\u00e8me place au Q3. Durant cette ann\u00e9e mouvement\u00e9e, beaucoup d’\u00e9v\u00e8nements se sont d\u00e9roul\u00e9s en ligne, et le e-commerce a logiquement pris une grande place dans les achats des consommateurs. Par exemple, Keith a vu son chiffre e-commerce augmenter de 104% durant ce trimestre.<\/p>\n

\"Lyst-Index-2020-fran\u00e7ais-trente-trois-degres\"<\/p>\n

Niveau produits, c’est la Nuptse jacket 1996 retro de The North Face qui est grande gagnante, puisqu’elle est premi\u00e8re, et pour les femmes, et pour les hommes. Une premi\u00e8re. \u00c0 noter encore, la grande pr\u00e9sence de slippers, notamment de Birkenstock et UGG, tr\u00e8s populaires ces derniers temps.<\/p>\n

Retrouvez tous les d\u00e9tails de ce classement sur le site de Lyst<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c0 chaque fin de trimestre, ce moteur de recherche partage le Lyst Index, r\u00e9pertoriant…<\/p>\n","protected":false},"author":20,"featured_media":19384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[7],"tags":[184,999,1434,1433,1303],"yoast_head":"\nLyst : le site d\u00e9voile son dernier Index de l'ann\u00e9e 2020<\/title>\n<meta name=\"description\" content=\"Comme chaque ann\u00e9e, le moteur de recherche Lyst nous d\u00e9voile son index dans lequel il r\u00e9pertorie les marques les plus populaires dans le secteur de la mode.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/in-my-world.com\/40-trentetrois\/lyst-le-site-devoile-son-dernier-index-de-lannee-2020\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta 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